Zubair Automotive Group: Leading from the front
Oman is a nation with a legendary passion for the automobile that drives an unflagging appetite for the world’s leading auto brands, reflecting the diverse interests and discerning tastes of the country’s motoring public. A vibrant domestic industry has grown in its wake, fuelled by national infatuation with cars and vehicles of all kinds.
Of the many players that currently make up the domestic automotive sector, one name has consistently stood out for its abiding commitment to offering quality products and after-sales services to the local market. Zubair Automotive Group, with its stable of premium auto brands and, backed by its market-leading sales and support infrastructure, has remained a major force in the nation’s increasingly vibrant automotive sector.
Zubair Automotive Group, the flagship enterprise of the Zubair Corporation - one of Oman’s biggest and diversified business houses - commenced operations in 1973 at the outset of the Sultanate’s modern renaissance. Its humble beginnings as a small importer of cars paved the way for its eventual growth into one of Oman’s most prestigious multi-franchise automotive distributors.
Today, Zubair Automotive Group represents some of the most recognisable global automotive brands in Oman. The list includes: Mitsubishi Motors, Fuso, , Bentley, Audi, Volkswagen, Skoda, Peugeot, Citroen, Great Wall, Chrysler, Jeep, Dodge, Ram, Volvo Trucks, Renault Trucks, Bobcat, Hi-Force, Kennedy, Graco, Ingersoll Rand, Ferrari crane, Ausa Dumpers, Case constructions, Putzmeister, Liebherr, Yamaha Motorcycles BRP (Sea-Doo, Evinrude and Can-am) and Segway. These brands – ranging from saloon cars and 4-wheel-drive pickups to luxury SUVs and high performance sports marquees – reflect the varied tastes of Omani customers. Adding to Zubair’s extensive product portfolio is a wide choice of commercial vehicles, such as buses, trucks and transport carriers catering to every need. Construction-related vehicles and equipment, as well as an exciting range of recreational products, make up the Group’s diverse offerings.
Marketing these brands are a number of different Zubair subsidiaries, including General Automotive Company, Wattayah Motors, European Motors, Rumaila Motors, Dhofar Automotive, International Heavy Equipment (IHE), Interparts, Sayarati – each boasting its own distinct business philosophy and customer focus.
Over the years, the Group’s marketing and after-sales operations have evolved into a formidable nationwide enterprise that caters to all of the major markets around the Sultanate. A network of 18 showrooms, 22 service centres and 28 parts outlets provides leading edge services to customers and the robust assurance that comes with ownership of some of the world’s best known automotive brands.
As an integrated provider of automotive solutions, the Group also oversees the operations of the Zubair Mega Body Shop, one-stop facility offering fabrication and car-body and paint services catering to all brands and models. Another Group company is Zubair Leasing and Rental, which delivers the best-in-class services and most innovative solutions in vehicle leasing and daily rental
Complementing the Group’s diverse automotive offerings is a relatively new addition to the Zubair Automotive family. Sayarti LLC comprises of car care services and Pre-owned Car Divisions.
The Car Care division is an exciting and novel brand of that offers – for the first time – a holistic approach to maintaining vehicles, while enhancing their operational performance and aesthetic appeal.
Sayarti’s Pre-owned Car Division has also already distinguished itself as an innovative player in the rapidly growing market for pre-owned and trade-in vehicles.
For its part, Zubair Automotive is committed to raising the bar in delivering an exceptional ownership experience for customers through investments in state-of-the-art service and repair facilities, enhanced auto parts availability, and a robust customer-centric focus across the Group’s ever expanding automotive business chain.