History

History

Four decades of sustained growth

Successful corporate enterprises thrive on the leadership and direction typically provided by an inspirational founding figure.  Zubair Automotive Group has been no different.  The Group owes much of its success to its founder Mohammed Al Zubair, who established and nurtured its growth on a core set of corporate values that set it apart from its corporate peers.  Those values comprised good old-fashioned hard work, enterprise and perseverance – attributes that continue to drive the Group’s success.

The Group’s history predates that of Oman’s modern renaissance, which began in 1970. The  Zubair Automotive Group has its origins in a small business outfit called Muscat Trading Company, established by Mohammed Al Zubair in 1967.  Initially trading in electrical equipment, building materials and tools, the firm diversified into other products and services at the onset of rising economic opportunities triggered by the renaissance. Muscat Trading Company eventually gave way to Zubair Enterprises in 1973, setting in motion a business initiative that has since blossomed into a highly respected and well-diversified business corporation.

First off the block was the Automotive Division which commenced operations in 1973.  In the run-up to its launch, Zubair Enterprises commissioned the UK’s Redding Bus Company to study the feasibility of establishing a bus service in Muscat along with insights into the operation of buses – for the first time in modern Oman. That key initiative led to a landmark decision to establish the nation’s first public transport service – Oman National Transport Company – in partnership with the government.

A groundbreaking year indeed for Zubair Enterprises, 1973 also marked the Group’s acquisition of its very first automotive franchise – Chrysler. Through that franchise, Zubair imported its first three Mitsubishi Galants later that year, heralding a new era in automotive trading in the Sultanate. Not long thereafter, the Automotive Division was spun off into a separate company in 1976.

Over the ensuing years, several prestigious franchises – Bentley, Citroen, Renault Trucks, Volvo Trucks, Yamaha Motorcycle and Skoda, among others - were added to the Group’s expanding portfolio.  Volkswagen, Audi, Peugeot and  were added to the mix through outright purchases of existing local distributorships. At the same time, the Group branched off into other areas of the automotive business chain, setting up, in the process, new subsidiaries to manage these businesses.

As a trendsetter in its own right, the Group began to receive local, regional and international recognition for its superior performance and high service standards. Awards and accolades poured in from grateful principals who saw in the Zubair Group a strong and trusted partner. As sales of key brands spiralled, so did the Group’s reputation as a premier automotive distributor with a distinguished track record.

One of the prime factors that helped the Zubair Group achieve new heights is the company’s focus on human resources development.  Its principal mandate has been to nurture an environment that sustains a high performing, skilled and engaged workforce. The company’s HR division strives to promote a safe, healthy and positive workplace culture that drives productivity, encourages and rewards self-initiative and innovative, and fosters a climate of success at all levels within the organisation.