A french Affair With launch of all New Peugeot 301

 A french Affair With launch of all New Peugeot 301

European Motors, the official distributors of Peugeot in Oman, has proudly launched the latest model to enter the Peugeot family – the all new 301. The official launch took place on May 27, 2013, at the Peugeot Showroom under the auspices of HE Yves Oudin, Ambassador of the French Republic to the Sultanate of Oman and Mr. Jamal Sahl, Regional General Manager, Peugeot Middle east. The New Peugeot 301 is a clear demonstration of the Marque's global growth strategy and Peugeot’s strong commitment to conquer Oman’s automotive market. The all new 301 has been specifically designed to appeal to a wide customer base attracted by four-door saloons which are both accessible and present an enhanced level of status.

 
Commenting on the launch of the 301, Gurdeep Singh Multani, Brand Manager for Peugeot in Oman, said: “The Peugeot 301 is positioned at the very heart of the sedan segment and is confidently expected to become our best-selling vehicle. It offers modern styling and special features carefully suited to the expectations of the Omanmarket.
The 301 incorporates the latest stylistic codes of the Gallic Marque offering a modern design character which inspires emotion and gives the reassurance of solidity and strength. It combines strong styling and modern fittings with the roominess of a generous family car. Furthermore, the design of this new car was guided at every stage by the desire to be the absolute best in class and to incorporate Peugeot's highest quality criteria. Whether driving in the city or on more difficult roads, the 301's impressive handling allows for the best adaptability to driving conditions. By opting for the new Peugeot 301, drivers not only benefit from the 120 plus years of technical expertise from the Marque, but can enjoy the ‘je ne sais quoi’, quite literally that special difference which is at the heart of every Peugeot sold.
 
Furthermore, the 301’s elegant design, eye-catching silhouette and harmonious lines are both modern and sturdy at the same time. The planted stance asserts its identity through its strong front design, refined contours and well-grounded form hints at its impressively spacious interiors and excellent road holding manners. The chrome touches just add that extra note of refinement.
 
The 301 was developed to adapt to all conditions of use, and extreme variations in temperature.  In fact the vehicle has undergone over 20,000 hours of rigorous testing in various conditions and especially higher temperature environments to ensure that it can easily cope with the high temperatures experienced in this part of the world.
 
With an overall length of 4.44 metres it sets itself apart with an optimised and generous structure which puts it a step ahead of the competition. Due to its benchmark characteristics in its segment, the 301 offers class-leading occupant space in the rear due to a wheelbase of 2.65 m and a best in class boot volume of 506 litres. 
 
Safe handling characteristics combined with high levels of comfort are the result of Peugeot's chassis expertise and thus guarantee excellent driving pleasure under all conditions. In addition, a wide range of safety equipment is also available and includes: ABS, up to two airbags, emergency braking assistance, ISOFIX, and more.Under the bonnet, Peugeot offers the latest generation 1.6L petrol enginethat is perfectly suited to the expectations of the market, with power values coming in at 115 hp and paired with either a 5-speed manual or a 4-speedautomaticgearbox.
 
The 301 incorporates modern comfort equipment includingelectronic air conditioning, an MP3 audio system with Bluetooth hands-free kit and USB connection, remote opening of the boot, rear parking assistance and more; all of which guarantee an excellent level of comfort on board.
 
“A family vehicle that is both safe and reliable with great driving characteristics, these are elements that have already ensured the success of the Marque in Oman. Indeed, Peugeot has been manufacturing motor vehicles for more than 120 years and has designed numerous saloons which have earned and continue to earn their place in motor vehicle history,” added Gurdeep.
 
The new Peugeot 301, manufactured in Vigo (Spain), made its world premiere at the Paris Motor Show in September. It is now available at all Peugeot showrooms across the Sultanate, with prices starting from just OMR4,995. The 301 will be prominently displayed in the Athaibah showroom from May 27 onwards. For more information on the 301 or to book a test drive, call 24500700 or visit your nearest Peugeot showroom.