Audi Oman launches Audi Approved plus business unit

Audi Oman launches Audi Approved plus business unit

Audi Oman has officially launched its new Approved plus business unit that will enable customers in the Sultanate to purchase fully approved and checked pre-owned Audi cars. The specialist unit has been created to meet growing demand from across the Sultanate for quality pre-owned Audis and will operate from premises at its existing showroom facility in Wattayah in Muscat.

The programme will ensure that customers can buy with confidence as all Audi Approved pre-owned models in Oman are put through the rigorous testing programme by trained Audi engineers. The programme includes 110 thorough multi-point checks and every car undergoes mechanical, bodywork, interior and electrical inspections, as well as a full road-test.

If any of the multi-point checks highlights any irregularities, the vehicle is reconditioned with Audi Genuine Parts, before it reaches the forecourt. Only after passing all this does the car make the grade as Audi Approved and is then ready for sale. As part of the Audi Approved:plus programme, customers also benefit from a minimum 12 month warranty and 24-hour Audi Roadside Assistance.

The launch event for the new unit was hosted by Audi Oman executives at the Wattayah showroom accompanied by visiting senior managers from Audi Middle East including Regional Sales Manager Christian Soemmer and Pre-Owned Sales Manager Andrew Storie.

Commenting on the launch, Abdel Karim Awwad, National Marketing & Sales Manager at Audi Oman, said: “The pre-owned car industry is a growing business in Oman as customers are on the look-out for a good deal, but do not want to compromise on quality. Audi used car sales have increased by over 39 percent in 2011 in the Middle East region.”

“We are very proud to have launched our exciting new Approved plus business unit and we are unique in the scope and thorough nature of our 110 multi-point checks that come as standard for every vehicle.” 

Audi Middle East Regional Sales Manager Christian Soemmer said he is confident that the opening of the new Approved plus business unit will prove a major success in Oman. “I am confident that this new initiative from Audi Oman will prove as effective and popular here in the Sultanate as it has in other areas of the Middle East. The new unit and the online locator service are working in tandem to delight our customers here in Oman,” he said.

In addition to purchasing from the new Approved plus business unit customers can also use the new web-based Audi Approved Vehicle Locator for Oman. The online locator can be accessed from and offers a premium search experience as well as detailed information on cars available in stock, in both Arabic and English languages. Prices and specification details including interior and exterior imagery are shown for all vehicles. Other options include the opportunity to e-mail a friend or locate a dealer with maps, directions and opening times of Audi Approved dealerships across the region.

For further information about Audi in the Sultanate or to book a test drive please call  245 84510, log on to or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.