Audi celebrates the Omani launch of the Middle East edition of the Audi magazine

Audi celebrates the Omani launch of the Middle East edition of the Audi magazine

Muscat, December 4th, 2011: Audi Oman, the exclusive distributor for Audi in Oman, has hosted an event to launch the Middle East edition of the Audi magazine. The Audi magazine will be published biannually and is a tailored version of the successful international edition, which has enjoyed a print run of over 15 years and is available in 25 languages in 70 countries. The magazine will be printed in Arabic and English combined in one publication.

The magazine will be mailed to customers throughout Oman who have recently joined the world of Audi. It will also be available in the Audi showroom as well as selected 5-star hotels and retail outlets in the Sultanate.

The Audi magazine works with journalists, photographers and designers to cover the latest regional and international news, events and product launches, as well special features about art, design, technology and innovation. The result - wide-ranging topics, a high level of journalism and impressive visual design.

"Audi is the fastest growing premium brand in the Middle East, so we feel it is the perfect time to create a magazine to keep current and prospective customers up to date with the latest Audi news throughout the region and internationally," said Jeff Mannering, Managing Director Audi Middle East.  "The magazine is part of our ongoing global strategy to delight customers and will serve to communicate new model launches, technologies and news, and reinforce our brand claim "Vorsprung durch Technik (Advancement through Technology)."

Hosting the media launch of the Audi magazine, Abdel Kareem Awwad, National Marketing & Sales Manager at Audi Oman, said: “We are delighted to be introducing the new magazine to our customers in Oman – ensuring they receive the very latest information about the Sultanate’s premium automotive brand. I am sure that our tech-savvy and sophisticated customer base here in Oman will appreciate the opportunity to receive the new magazine in a range of hard copy and interactive formats.”

In keeping with Audi's innovative approach, the Audi magazine will be available in a range of different formats. The print version of Audi magazine is supplemented by an interactive edition for iPad and iPod. The content of the customer magazine is adapted in a user-friendly manner for the apps, enhanced with numerous films, picture galleries, and full-screen 360-degree rotating views.

On the display of the visual quality of the articles becomes an even more palpable experience. Users can navigate through the chapters and stories with the tap of a finger. The magazine can be downloaded from Apple's App Store, free of charge. In addition to the apps, there is also a browser-based version of Audi magazine, which permits an access on PCs and other digital devices.

To find out more about Audi in Oman, or to book a test drive please call +968 245 84510, log on to http://www.audi-oman.com/Oman or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.