European Motors launches All New Peugeot 408

European Motors launches All New Peugeot 408
Following on from the strong performance of the 208 hatchback and the 301 saloon in the Sultanate, European Motors, the official distributor of the Peugeot brand in Oman, has launched the highly-anticipated successor of the much-liked 407 – the all-new Peugeot 408 saloon. Offering unrivalled performance, thanks to a powerful 2.0l engine; in addition to enhanced interior space, elegance and safety, the all-new 408 is all set to raise the benchmark for within its class on Oman’s automotive scene. 
Gurdeep Singh, Brand Manager of European Motors, at the launch of the all-new 408 said, “The new 408’s architecture has been designed to meet three key objectives – embody the Marque's latest style elements, guarantee maximum safety and offer unrivalled interior space; and it does so with ease. With such credentials, the all-new 408 is ideal for young professionals with families who are looking for a car that that exemplifies these qualities in equal measure.”
Through a combination of the dynamism typical for the Peugeot brand with a high-level of comfort and premium levels of quality, the all-new 408 features design cues that are sleek and balanced. Its overall design theme for the exterior can be summed up as: harmony, elegance and dynamism. At the front, the all-new 408 features Peugeot’s trademark feline headlights, thin chrome strips on the radiator grille, and sculptured lines on the bonnet that flow naturally into the wide, sloping windscreen.
The side profile of the 408 features carved wheel arches while the arcing body line from the rear lights to the front wing illustrate the image of a dynamic, modern and robust vehicle. The rear lights of the all-new 408 are ruby red and trimmed with a clear white strip that hints at a lion’s claws within the cluster. At night, the lights take on the form of three diagonal strips, a tribute to Peugeot’s historic models such as the 307 CC and the 504 coupe.
The all-new 408 is available in two variants: the Access and Active; both of which are powered by a four-cylinder 2-litre engine that produces 145 hp and 200 Nm of torque, making the 408 one of the most powerful vehicles in its class. Both variants are also fitted with a 6-speed auto adaptive gearbox with a triptronic and sport mode. Together with the powerful 2.0l engine, the 408 presents its driver with spirited acceleration throughout the rev range and smooth shifts for a more comfortable drive around the city.
Inside, the all-new 408 offers the largest cabin space in its class. Its long 2,710 mm wheelbase, its width measuring 1,815 mm and its height at 1,525 mm provides generous leg room, elbow room and head room respectively.
To provide the very best in comfort and enjoyment, the all-new 408 features a premium automatic dual-zone air-conditioning system with rear air-conditioning vents, USB and Bluetooth connectivity, instrument panel LCD, tilt and telescopic steering and one-touch power windows with anti-pinch safety for all four windows. Equally impressive is the all-new 408’s boot area which offers 526-litres of space. It also features a newly designed instrument panel which is easier to read with enhanced illumination.
Other key features of the 408 exclusive to the ‘Active’ include premium leather seats, leather-wrapped steering wheel with aluminium inserts, auto-dimming rear view mirror and a rear armrest with two cup holders in addition to a six speakers premium sound system with CD/ MP3 playback capability.
Regardless of which variant you purchase, ride quality, safety and comfort remain uncompromised. Both offer precise road holding, good vibration control and reduced body movement. Following the trend, both variants feature two smart airbags, ABS, EBD, electronic stability programme (ESP) and EBA, among others. The car has also been designed with a double-impact force dissipation channel to provide maximum passenger compartment protection. 
“The luxurious new Peugeot 408 has been specifically designed to meet the demands of the Middle East market and will further reinforce Peugeot's product range in the Sultanate. As with our other models, the all-new 408 also comes with our five-year unlimited mileage warranty. Thereby providing our customers with the best possible ownership experience for as long as they own the vehicle,” added Gurdeep Singh.
For more information on the all-new 408 or to book a test drive, call 24 500 700 or visit the conveniently located Athaibah showroom where the European Motors sales team will be on hand to offer any advice or assistance required.