Sayarti Group has announced that it has acquired exclusive distributorship of Germany’s top car care product brand, Sonax, for Oman. This is the first time that Sonax representatives, Sonax’s exclusive distributor Sayarti and wholesale and retail partners met face-to-face in an interactive event in the presence of technical experts from the principal. This is a significant meeting where both sides not only got to know the new and exciting after-car care solutions, but also discuss new business opportunities.
The first event of its kind saw over 150 retailers and wholesellers participating. The full range of Sonax products -- from DIY (Do It Yourself) to professional car care along with the latest offerings from Sonax’s vast range of car systems with unsurpassed features were put on display. Senior executives and technical experts gave live demonstrations of product applications and explained benefits for end users.
“We are delighted to partner with Sayarti Group in Oman. Oman is a very important market now in the Middle East and with the help of our experienced and energetic partner we are sure that Sonax car care products from this family owned business will be appreciated by discerning users in the Sultanate as they have done worldwide. Our full product range will be available to retailers, DIY enthusiasts and professional detailing service providers in Oman via Sayarti’s network,” said Werner Hoffman, Sonax’s Area Sales Manager.
The roots of Sonax brand date back to the start of the last century when Manfred Hoffmann and his father engaged in the business to manufacture a car polish. Since establishing the brand back in the 1950’s, the company Sonax GmbH & Co has moved into pole position amongst the producers of car care products. Millions of motorists in Germany and around the world trust the expertise of this company from Neuburg. The brand is represented by dealers in 70 countries all around the globe and is one of the most popular brands trusted by many car makers including Audi, BMW and Mercedes-Benz.
KA Arun Kumar, General Manager of Sayarti Group said: “Sonax markets its products under several car care sub brands like PremiumClass, XtremeSerie, FormelPLUS, Sonax Professional and Sonax ProfiLine. All these products have been formulated with specific tasks in mind including the type of paintwork and age of the car. The complete range will be available in Oman now. Sonax products just don’t take care of the car and how it looks, but also ensures that it doesn’t harm the users or the vehicle’s components as they are also environment friendly.”
Mohammed Al Balushi, Sayarti Mercantile manager said: “The number of vehicles in the Sultanate is growing and also the demand for quality after sales car care products and services. We have been in this business for several years and our customers are demanding premium products and services in car care products. For that we chose Sonax, a premium brand which offers a wide range of DIY, retail and professional car care applications. One of the specialties of Sonax is the wide range products which have been specially formulated for all types of motorcars – old or new. The flexibility and cutting edge solutions offered by Sonax products make it a preferred choice of DIY customers and professional applicators.”
One of the reasons for the high visibility and popularity of Sonax is that the company has been active as a major sponsor of motor racing. Sonax’s brand association with famous racing drivers needs no introduction. In January 2012 Red Bull Racing has joined forces with Sonax, which has become an Official Supplier to the team. Sonax has been involved with Formula One for a number of years and provides a range of premium car care products in more than 100 countries. F1 drivers from Ayrton Senna, Hanns-Joachim Stuck, Michael Schumacher, Heinz-Harald Frentzen and Jacques Villeneuve have all raced past the finishing line sporting the brand’s logo on either their cars or racing suits. As official supplier to Vodafone McLaren Mercedes Team in Formula-1, to Team Arden International in GP2 and to various international or national teams is at home on the racing circuits around the world.