SONAX Voted Best Car Care Brand 8th Year Running

SONAX Voted Best Car Care Brand 8th Year Running

Sonax wins the famous ‘Best Brand Award’ from Auto Motor und Sport, the renowned German automotive magazine for the 8th time in a row. This prestigious award was based on an intricate survey carried out by the magazine among the European customers. 

Sonax is a premium German brand which offers a wide range of Do It Yourself (DIY) and professional car care products for all makes and models of Automobiles. One of the specialties of Sonax is the fact that they produce eco-friendly products (mostly water based), as opposed to the conventional solvent based products normally available in the market. Water based products safeguard automotive paint, beadings, trims and other accessories while being harmless to humans and the environment. The flexibility within the wide range of Sonax products, their quality, ease of application and cutting edge technology, make it the preferred choice of customers and professionals.

Commenting on the enduring popularity of Sonax Car Care products, which is exclusively represented by Sayarti, General Manager-Arun Kumar said, “We are honoured to be the representatives of such an esteemed brand as Sonax, which has won this prestigious award. The fact this award has now been won 8 years in a row reaffirms the strength of the Sonax brand and the quality and range of its products. This achievement underlines the Sonax commitment to bring the best quality car care products to the market and will no doubt encourage them to add more innovative products to its ever-expanding portfolio.” 

According to Mohammed Balushi, Sayarti Manager, “Due to lack of information available on the side effects of chemicals on the human skin and vehicle components/paint, many customers choose car care products based on the price alone. Whereas Sonax as a responsible establishment shows their commitment in safe guarding the environment, invests in research activities to produce chemicals that are both user and nature friendly. It is very important to realise the fact that ‘All chemicals are not suitable for all cars’ instead each is for a specific purpose and application. If the right product is not used it can lead to needless damages in the long run, unfortunately many customers are not aware of this.”

In addition to the Best Brand Award, Sonax was recently named ‘Brand of the Century’. At a ceremony held in the last quarter of 2012, the well-respected German publisher Dr. Florian Langenscheidt personally presented the ‘Deutsche Standards brand award’ at a festive evening event. By receiving this award, Sonax now belongs to the exclusive group of German brands that, according to the expert advisory board, uniquely represent an entire industry – as Sonax does for car care.

Sonax as a Brand has been involved with Formula One for a number of years and provides a range of premium car care products in more than 100 countries. F1 drivers from Ayrton Senna, Hanns-Joachim Stuck, Michael Schumacher, Heinz-Harald Frentzen and Jacques Villeneuve have all raced past the finishing line sporting the brand’s logo on either their cars or racing suits. In 2013, the German market leader enters the second year of partnering with BMW Motorsport DTM team and Red Bull Racing F1 team.

The Sayarti Group is the exclusive distributor of Germany’s top car care product brand Sonax and the products are available in almost all accessory shops in Oman. Sonax products are also available at Sayarti outlets in Wadi Kabeer, Athaiba and Qurm City Centre, with Muscat Grand Mall, Mabella and Barka opening shortly. The service outlets are operated by highly-trained experts in each of their fields and with a friendly and professional approach with all necessary expertise to choose and apply the right Sonax product for the car. For more information visit your nearest Sayarti centre or call 24500 555.