The unbelievable prices of the new Mitsubishi Outlander in Oman are being matched by an equally exciting, innovative and unbelievable promotional campaign featuring flying sharks, UFO’s and giant camels among other out of this world imagery.

Proving that the new Mitsubishi Outlander SUV is simply ready for anything that life can throw at people, the promotional campaign has created excitement and interest among customers in showrooms and other locations across Oman.

There are now only a few weeks left for individuals to take advantage of the special promotional prices on offer for the Mitsubishi Outlander 2.4GLX with a package that also includes six years unlimited mileage, six years roadside assistance, 30,000km or two years free service plus free registration.

But what has really caught the eye of customers has been finding model sharks and sting rays hanging from the ceiling of the Mitsubishi showroom in Athaiba and giant visuals accompanying the Outlander at high traffic shopping locations across Muscat.

The eye-catching creative approach reflects the fun and family aspects of the new SUV that can handle sand dunes as easily as school runs and is as comfortable climbing mountains or helping its owner and driver climb the corporate ladder.

Commenting on the use of the sharks and camels, Mitsubishi Oman General Manager Mark Tomlinson said: “We believe that we are offering unbelievable value with the newly priced 2012 Mitsubishi Outlander and wanted to reflect that in the way we promoted the car in a fun, unusual and highly innovative manner.  We have had a tremendous response to the campaign from the motoring public and it has given our showrooms and promotional venues a really eye-catching and totally different impact.

“It has certainly been a talking point for our customers and has helped to bring a dynamic new look and feel to market one of our most popular SUVs that is great for either families or individuals and able to offer comfort, safety and performance on the urban roads of Muscat or in more adventurous off-road areas in the country.”

He added that the promotional period on the Mitsubishi Outlander is due to come to an  end in mid June and he encouraged the motoring public in Oman to take advantage of this great offer while it lasts.

“We have had a lot of fun with this campaign which is a fresh and new look for Mitsubishi in Oman and we are confident that individuals our clients purchasing a new Outlander car  will have just as much fun with this great SUV once they drive away with it  and have the chance to experience everything it has to offer plus the fantastic price should also raise a smile or two.” added Mr. Tomlinson.

To find out more about the offer or organise a test drive call 24 584 500 or visit your local Mitsubishi Oman showroom. The company has showrooms at Athaiba in Muscat, Sohar, Musanna, Nizwa, Ibri, Sinaw, Samail, Barka, Ibra, Sur, Jalan Bu Ali, Salalah, Buraimi and Dibba.

In continuation of an ongoing exercise to serve customers better during the extremely hot summer months, Mitsubishi Oman has introduced a free A/C check-up campaign for all Mitsubishi motorcar owners in Oman. The current service campaign which began last month will run till the end of June.

Mark Tomlinson, general manager of Mitsubishi Oman said: “As our customer cars have to work as efficiently also during the long summer months, keeping the driver and occupants in a safe, comfortable and cool environment is top priority. As part of our commitment to customer care we introduced the free A/C check-up campaign last month and many of our customers have already availed this free AC checkup from top class services offered by our factory-trained professional technicians. As a representative of a Japanese customer focused automotive brand in Oman with factory approved service set-up we can offer this exclusive second-to-none service for the benefit of all Mitsubishi car and SUV owners and users in Oman.”

The complimentary free A/C check-up includes diagnostics and general health checks. The service centre is also offering discounts of up to 35 % on all A/C related parts and labour during the campaign. .

Mitsubishi owners can also avail this facility for their cars by pre-booking the service. “Walk-in customers are also invited to participate. Enthusiastic customer feedback from a previous campaign prompted us to introduce this popular service once again for 2012 and as always the customer response to the programme has been very enthusiastic,” saidJamal Wasti, national sales manager.

Europcar has announced that its partnership with Audi Oman is taking a new and stronger direction with the addition of more A8 L limousines to the existing fleet of Audi models. The move is symbolic for the strong partnership between the world’s most powerful car rental company Europcar and the world’s fastest growing German premium car brand Audi.

Abdul Karim Awwad, National Sales manager of Audi Oman, said: “In February, Europcar declared that they had chosen Audi Oman to be their preferred supplier of vehicles and since then a fleet of Audi A6 and Audi A8 limousines have been comfortably ferrying VIP guests and corporate users. We are delighted that this move will help to significantly increase and enhance Europcar’s product portfolio awareness among its customers and help grow its business by capitalising on Audi’s premium product range.”

Ian Kirchin, Assistant General Manager of Europcar, said: “This is a fantastic opportunity to be associated with a highly recognized premium brand such as Audi, once again.” Europcar currently offers a variety of models such as saloon cars and luxury vehicles.
 

Bentley Oman has organised an exclusive preview and test drive of the new V8 Continental GT for select customers following a regional media ride and drive event that was hosted in Oman. The 2012 Continental GT V8 was received with great enthusiasm by discerning customers who have traditionally experienced exceptional levels of performance in a Bentley motor car.

James Armstrong, Brand Manager of Bentley Oman said: “The reception and feedback we had this time from our customers and prospects who saw and drove the V8 Continental GT has been incredible. And the first reports from top Middle East journalists also confirm how much they enjoyed driving the V8-powered Continental GT in the winding roads of the Sultanate enjoying the nation’s outstanding natural beauty. The Continental GT always had that ‘wow’ factor and now we match the breathtaking GT with superlative V8 performance for the first time.” 

The event was hosted at the Al Husn Hotel at the Shangri-La Barr Al Jissah Resort and Spa providing a dramatic setting of rugged mountains and inviting beaches as the backdrop to the event.  Customers who drove the 4.0-litre, 500bhp twin turbocharged Bentley Continental GT V8 coupé were enormouslyimpressed with the car’s exceptional standards for power-to-emissions in the high luxury sports car sector.

This new Bentley V8 engine delivers maximum power at 6,000 rpm and an extraordinary peak torque of 660 Nm which is available across virtually the entire rev range from 1,700 to 5,000 rpm. This helps the marginally lighter car [when compared with the Continental GT W12] to offer exhilarating performance and effortless power delivery in the Bentley tradition. Combined with a new close-ratio 8-speed automatic transmission, this translates into a sub-5 second acceleration time for the 0-100 km/h sprint and a top speed of over 290 km/h.

The new V8 engine features variable displacement with a highly sophisticated engine management system, ensuring a seamless and imperceptible transition from V8 to V4 mode under light throttle load. This arrangement helps the new V8 Continental models achieve outstanding levels of fuel efficiency and CO2 emissions for the luxury performance sector and depending on driving conditions are capable of travelling over 800 km on a single tank of fuel. The arrival of the new V8 Continental models fulfils Bentley's environmental commitment to produce a new powertrain that delivers a 40 per cent improvement in fuel efficiency and CO2 emissions.

“We are confident that besides the performance, our customers in Oman will appreciate the driving range and fuel economy benefits that this car has to offer. After driving the car myself and experiencing it, I am sure that the V8 CGT will attract many new customers to the brand who had not considered a Bentley in the past.” said Chris Buxton, regional director of Bentley Middle East.

While the W12 and V8 models look similar in their exterior profile, Bentley has made some changes to the exterior detailing and jewelrythat help differentiate the siblings. In the new V8 variant, the mesh grille is finished in black, air scoops in the lower front valance have a different design and the Bentley badging on the wheels and bonnet and boot lid sport a red background instead of the traditional black. 

The new Continental GT V8 is available to order from Bentley Motors Wattayah showroom in Oman along with the other models in the line-up.

Even before the All-new, highly powerful, technologically advanced, high-performance vehicle from the Jeep stables arrives in the showrooms in Muscat - the all-new 2012 Jeep Grand Cherokee SRT8 – has been busy in making its capabilities felt across the world. The Jeep Grand Cherokee SRT8 is a combination of Jeep's legendary capability and utility, merged with the renowned advanced performance engineering from Chrysler Group LLC's Street and Racing Technology (SRT) team.

Last month, this new offering from Jeep proved its capability and prowess at the Nürburgring, Germany's famous racetrack – which is the de facto place to promote high-performance merchandise.

Sabine Schmitz, the well known race track driver and television celebrity took up the challenge to drive and push with the Jeep Grand Cherokee SRT8 to its limits. She piloted the 2,336 kg SUV around the Nordschleife in timing of 8:49.487, beating the time posted by a supercharged SAV belonging to a British rival brand.

Designed and built using the proven SRT formula that raises the performance to astonishing levels, the new 2012 Jeep Grand Cherokee SRT8 is powered by a 6.4-litre HEMI V8 engine with 470 hp and 630 Nm of torque. It enables the model to accelerate from 0-96km/h in 4.8 secs [almost as fast as the Bentley Continental and hit an electronically limited top speed of 250 km/h. The car can cover the quarter mile in the mid-13 second range and has very short braking distance. It can brake from 96-0km/h in 116 feet. Depending on market, Standard Fuel Saver Technology is also offered and a new-for-2012 feature involves an active valve exhaust system allows four-cylinder operation to engage over a wider rpm range, to deliver improved fuel efficiency. Rigorous factory testing has estimated 13 per cent increase on the highway and an extended range of approximately 720 kilometres on one tank of gas.

Standard steering wheel mounted paddle shifters join the standard AutoStick on the floor. Both are mated to a proven automatic transmission, allowing a choice of spirited shifting on the road and the race track. Both methods give the driver the ability to shift while the transmission controller calibration prevents situations that might over rev the engine. Fully adaptive electronic control of all shifting makes the powertrain more responsive while minimizing harshness.

The above feature is combined with improved handling, makes the new 2012 Grand Cherokee SRT8, the best handling Jeep vehicle ever - capable of .90 g on the skid pad - features a new SRT-tuned, adaptive damping suspension managed by the new Jeep Selec-Track system that interacts with several different systems (stability control, adaptive damping, transmission shift strategy, transfer case torque proportioning, Electronic Limited Slip Differential performance, throttle control and cylinder de-activation) to automatically tune the dynamics of the vehicle. Drivers can manually choose between five dynamic modes i.e. Auto, Sport, Tow, Track Snow/Sand for specific driving conditions. The transfer case of this vehicle enhances handling by proportioning torque between the front and rear axles to maintain the driver's intended path. The new Grand Cherokee SRT8 also features an Electronic Limited Slip Differential that eliminates rear wheel slip and further improves handling.

"The all-new 2012 Grand Cherokee SRT8 is the ultimate performance SUV, delivering a combination of Jeep capability and utility, world-class performance, luxury and refinement, and new-age technology," said Chris Edwards, General Manager of Dhofar Automotive. "Jeep vehicles have long been known for their off-road capability, but the Jeep Grand Cherokee SRT8 takes capability to a new level by giving driving enthusiasts extreme performance on any surface.

Few vehicles in the world have a cult following which matches that of the ubiquitous Volkswagen camper van. Six decades after its first appearance, it has starred in films and commercials and boasts of an iconic image status more than any other vehicle in its class when it comes to represent freedom, camping, travel or fun.

The VW camper van has often been seen on the roads of Oman – either from local owners or intrepid international adventurers driving through the Sultanate in their home on wheels having driven to the region from Europe and beyond.

Volkswagen Oman General Manager James Oliver says: “Owners of VW camper vans and flat bed trucks around the world have been known to spare no effort in keeping these very special vehicles ship-shape and running. Even in Oman, we are aware that a few of the Volkswagen commercial vehicles which were imported as early as 1980s have survived and some of these vehicles are still with their owners.”

But the good news for owners of these classics is that Volkswagen has created a specialist division in Hanover, Germany to give a new lease of life to these old timers.

The legendary van maker has created its own department dedicated to preserving the van heritage and it’s called Volkswagen Commercial Vehicles Oldtimers. Originally, this set-up was formed in 2007 as a purchase and restoration division for VW vehicles for its own museum collection, but now the restoration service has been extended to owners of old Volkswagen commercial vehicles.

James Oliver adds: “It is a great way to keep the van heritage and spirit alive within the dedicated community by a team of professionals. The modern day successors to the line of these illustrious vehicles of the past are the Amarok pick-up truck that we launched earlier this year in Oman and Caddy vans. In today’s context, these efficient and hardcore utility models are more than a befitting tribute to the past.”

Volkswagen Commercial Vehicles Oldtimers now operates from a new building and has a work area of approximately 7,000sq-m. The set-up accommodates historical treasures and houses a workshop which includes everything from a sheet metal bending bench, lathes and milling machines to a paint shop. The department has a team of mechanics, a technology historian and an event planner.

Owners of VW commercial vehicles who want to have their vehicles restored here, at its place of origin. No matter whether a full or partial restoration is required, or a van is simply to be made roadworthy, the ‘Bulli’ workshop team will undertake any assignment.

The staff will talk through all personal restoration wishes with the customer before preparing an individually tailored offer including documentation. Uniquely, only here does the customer receive certificated works restoration. In addition, for each customer the team of Volkswagen Commercial Vehicles Oldtimers provides comprehensive documentation of the restoration of the vehicle, with every step photographically documented and described in detail.  Thus the work performed by the specialists from Hanover is recorded for posterity.

Some of the replacement parts needed when working on classics are sourced from Volkswagen’s original stock, with support from Volkswagen Classic Parts.
 

Mitsubishi Oman has launched a nationwide campaign to convince the motoring public to stay away from counterfeit spare parts and only buy genuine parts to keep them and their family member safe on the roads of the Sultanate.

According to the Royal Oman Police, 45 per cent of the recent road fatalities in the country can be attributed to vehicles running on unsafe or counterfeit spares parts. In the light of these horrifying statistics Mitsubishi Oman is leading a campaign to try and help reduce the number of car accidents and accident related fatalities through proper consumer guidance and awareness about the effects of using substandard or fake parts in motor cars.

Mark Tomlinson, General Manager of Mitsubishi Oman explains why fighting the sale of fake parts is so important: “The catalyst for our promotion was the current exhibition being held by the Public Authority for Consumer Protection on fake automotive parts.  We whole-heartedly support these public safety awareness campaigns and similar initiatives because first and most important, we are concerned about the safety of our customers, especially those who have older cars which have crossed the 6-year warranty period. Our second concern is the shadow fake parts cast on our reputation as a provider of high-quality replacement parts and safe and reliable vehicles to the public. Sadly, some customers are open to exploitation by unscrupulous traders or middlemen offering them fake or substandard spares at cheaper prices.

“We believe at present that unsuspecting consumers are continuing to be affected in one way or another by fake parts, which is why we are actively promoting a campaign for genuine parts in an effort to generate top of the mind awareness about safety issues for our customers.

“It is our objective to convince the customers that they could be risking their own lives and that of their families by saving just a few rials compared to the peace of mind they can have when purchasing genuine and authorised parts from our nationwide network of parts shops and workshops.”

The last Organization for Economic Cooperation and Development (OECD) report highlighted the Middle East as a central market in the $16bn or more global trade in fake auto parts, which is growing at an estimated rate of 9-11 per cent a year.

Mitsubishi Oman understands the way that the Omani market works and how consumers generally looking for cheap bargains. The trend is very similar to many GCC retail market trends with the majority being discount driven markets where customers often look for cheaper options without realizing safety implications when it comes to buying service spare parts for cars.

The company’s after-sales service department has encountered many instances of fake parts such as oil and air filters, spark plugs, brake, clutch, ball bearings, suspension components in cars that have come in for service or repairs.

National Parts Manager Hemant Bhat added: “With the availability of sophisticated printing and packaging machines, it is really very difficult for customers to detect a counterfeit product. Imitation parts are manufactured, packaged and represented in a way to mislead the public. Imitators often duplicate a trademark exactly, or alter it just enough that the average customer won't notice the difference.”

For walk-in customers in showrooms or service centres, Mitsubishi Oman has now developed a direct communication platform in the form of a banner which highlights the key fundamentals of motor car and occupant safety.

“The message on the banner illustrates in a very clear and easy to understand the way that by using counterfeits parts you will in fact in the long term spend more money, need to buy more parts, cut your car's life much shorter and risk the safety of your vehicle. This is illustrated in a clear graphical format for ease of understanding,” added Mr. Bhat.

Mitsubishi’s authorized service centres only use genuine spare parts and technicians who are factory-trained guaranteeing quality and safety. Mr. Bhat says that customer should not take risks but should trust only an authorized Mitsubishi Parts outlet for all their requirements to buy genuine parts.

Public Authority for Consumer Protection [PACP] says that this illegal trade hits legitimate businesses and government revenues, authorities in Oman are working on ascertaining and fighting the impact of such illegal trade on the economy. “Some studies estimate that the global trade of counterfeit goods exceeds US$600bn annually. There are no specific studies on trade of counterfeit products in the Middle East,'' said Sara Holder, communication cluster head at Brand Protection Group (GCC & Yemen). The group works on creating awareness about counterfeit products. Counterfeit products seized in European Union show that the Middle East is a major transit point and a key player. Traders and business community leaders in Muscat say the illegal business is hurting them badly and that they have brought the matter to the notice of PACP and ROP.

Mitsubishi Oman has announced that the 2012 ASX [also known as Outlander Sport in the US and RVR in Japan] was named a "Top Safety Pick" by the United States' Insurance Institute for Highway Safety (IIHS), the highest respected and authoritative vehicle research and crash test ratings agency.

Said Mark Tomlinson, General Manager of Mitsubishi Oman: “We are delighted that the 2012 ASX global compact crossover model has once again passed with flying colours a battery of stringent safety tests conducted by one of the world’s most respected testing agency in the US.”

In order for a production vehicle to be named a "Top Safety Pick" by the IIHS, an automobile must earn a "good" rating in all of the organization's crash test analysis. The ASX received a ‘good’ test score in four of the key areas of crash test evaluation including offset front impact, side and roof strength besides rear crash protection/head restraint ratings.

“This is not the first time this compact crossover has been recognized for its outstanding safety features. In 2011, the ASX received a five-star crash safety rating (the highest rating possible) from the Euro NCAP (European New Car Assessment Programme) and in 2010 received a five-star crash safety rating (the highest rating possible) from ANCAP (Australasian New Car Assessment Programme),” said Jamal Wasti, National Sales Manager of Mitsubishi Oman.

Stylish and practical, mechanically the ASX is based on the same platform as the bigger Outlander, Lancer and Lancer Evolution X. The ASX is unique in many ways as it bridges the gap between Mitsubishi’s conventional passenger cars and its rugged off-roaders. Practicality and versatility are key to the appeal of the ASX. With a wheelbase identical to the bigger Outlander sibling, passenger space is generous, with the flexible seating inside giving the ASX real versatility for customers looking for a practical, enjoyable family car.

As a modern motor car constructed using Mitsubishi’s RISE safety technology which involves the usage of high-tensile steel sheets that deliver both reducing weight and increased crash safety, in an unlikely event of a crash, the impact energy is dissipated away from the passenger compartment. In addition, there’s ABS anti-lock braking, Active Stability Control, Traction Control, Electronic Brake Distribution, Brake Assist an Emergency Stop Signal System and 7 airbags as standard in the ASX. Pedestrian protection technologies include a newly designed energy-absorbing front bumper to mitigate lower leg injury, plastic front bumpers that flex with light contact and a redesigned bonnet.

In Oman, the ASX is available with an improved version of the MIVEC 2.0-litre inline four-cylinder engine which produces 148hp at 6,000rpm and 143lb-ft of torque at 4,200rpm. What's more, the majority of the engine's torque is produced across a wide powerband of around 2,200 rpm all the way up to just below its redline at 6,500 rpm through its CVT transmission set-up..

“Be it a quick drive to the grocery store or a long highway drive, driver and passengers of the Mitsubishi ASX are treated to a refined car-like ride in comfortable surroundings and with a host of welcome features - all of which are made more impressive when considering this handsome and capable crossover's very attractive pricing,” added Mr Wasti.
 

Audi Oman has successfully held the first ever quattro Cup in Oman – attracting 100 golfers to participate in an event that is now one of the biggest amateur golfing events around the world.

After a thrilling day of competitive action at the Muscat Hills Golf and Country Club, Muscat-based players Henry Ondo Obama and Christian Carton were the winning team and will now go on to represent Oman in the World Final of the quattro Cup that will be staged in South Africa in November.

Billed as the largest amateur tournament series worldwide, the quattro Cup has attracted over one million golfers in the past 21 years and last year alone there were 800 tournaments organised by Audi dealers in 52 countries attracting 90,000 players.

Golfing friends Henry Ondo Obama and Christian Carton said they were surprised but delighted to have won the prestigious title and have the opportunity to represent the nation’s amateur golfers in the World Final later this year.

Henry, who has lived and worked in Oman since 2008 and hails from Gabon in central Africa, plays off a 12 handicap and said: “I did not expect that we would do so well but this was one of those once in a lifetime days for a golfer when everything went right for us.

“Audi has organised one of the best tournaments I have ever taken part in and this was a real top notch tournament from start to finish and will be very good event to help the continued development of golf in Oman.”

Christian Carton, who is from France and like Henry works in the oil industry in Oman, plays off a 22 handicap and has been in the Sultanate for four years, taking up golf back in 2003.

He said: “This was a very nice tournament and very well organised by Audi and by Muscat Hills and I am very, very happy that Henry and I played so well and won the tournament. I knew if we played well we would have a chance but there were some very good golfers in the tournament so it was a big surprise for both of us.”

Abdel Karim Awwad, National Sales and Marketing Manager for Audi Oman, congratulated Henry and Christian on their success against such a competitive field. “It was a tremendous achievement by Christian and Henry to win against such a highly competitive field. All of the participants told us it was one of the best organised and most exciting tournaments they have been able to play in Oman and we are looking forward to this becoming a major fixture on the annual golfing calendar in Oman.

“The Audi quattro Cup has attracted the very best amateur golf teams from around the world for over 20 years and it is was exciting to be able to introduce this exceptional event to the Sultanate. Audi Oman would like to thank Muscat Hills Golf & Country Club and the Oman Golf Association for their tremendous support in making this happen and ensuring we enjoyed such an outstanding day of tournament team golf.“

Audi's involvement in supporting sporting events is aimed at supporting people who are pursuing their vision, in areas that provide fresh impetus. In the same way that Audi itself is one of the leading manufacturers of cars, Audi sports sponsorship is an integral part of this approach. The objective is to help excellence come to the fore, with some carefully targeted assistance.

For further information about Audi in the Sultanate or to book a test drive, please call 245 84510, log on to www.audi-oman.com or visit any Wattayah Motors showroom where our fully qualified sales consultants will be able to assist you

Hawraa, who only joined Dhofar Automotive in January, has been working in CRM (customer relationship management) roles with the Zubair Automotive Group for over two years and is totally dedicated to delivering the highest standards of customer care.

This new customer service excellence award is given to individuals who have demonstrated strong leadership and management skills with and emphasis on staff development and ensuring innovative, visionary and creative thinking. Award winners were chosen on their management skill, commitment and through them being proactive in developing initiatives that focus on providing service excellence to customers.

Commenting on her success CRM Manager Hawraa said: “In a highly competitive environment, like the automotive industry in Oman, at Dhofar Automotive we are totally committed to going beyond everything that a customer expects to ensure loyalty and customer satisfaction.  I am very proud to have won this individual award – but it is an award that reflects great team work, hard work and professionalism by everyone involved in customer care at the company.

“The success of our team is a result of effective training, hard work and creating a positive and progressive environment that allows team members to grow and do well. Customer care is an essential component of the success of our business.”

She added that the working environment at Dhofar Automotive was highly supportive enabling individuals to get the training and development they needed to ensure a rewarding career within the company.

Dhofar Automotive General Manager Chris Edwards added: “We are immensely proud of Hawraa and her outstanding work as our CRM Manager.  Her team is often the first point of contact for people with Dhofar Automotive and it is essential that they get a warm, professional welcome to the business, enabling our customers to easily get the information they need.

“Looking after our customers is the most important part of our business and I am delighted that our investment and commitment in Hawraa and her team has been recognised with this prestigious award.”

Dhofar Automotive was established in 2010 and is the exclusive distributor in the Sultanate of Oman for the Chrysler, Jeep, Dodge, Ram and Mopar brands.

Chrysler has announced that it will be the presenting sponsor of the prestigious and eagerly awaited 7th Muscat International Film Festival.  The company will be using its luxury 300C saloon car as the official limousine for the one-week festival that starts at Sultan Qaboos University on 24th March and runs until 31st March.

Chrysler, distributed exclusively in Oman by Dhofar Automotive, has a long and distinguished history with Hollywood movies with vehicles like the 300C having taken centre stage in a number of well known and hugely popular blockbuster movie hits.

Chris Edwards is the General Manager of Dhofar Automotive and said: “We are delighted to be associated with and be the main presenting sponsor of the seventh Muscat International Film Festival which has become one of the key festivals in the country designed for the enjoyment of families and film aficionados.

“Sponsoring an international film festival of this nature is a natural fit for Chrysler as a brand since we believe, as do film makers around the world, that the complex challenges of the future can only be mastered by means of creative power and innovative ideas.”

He explained that the decision to use Chrysler’s 300C luxury saloon car  as the official limousine for all the visiting stars and celebrities was highly appropriate given the history of the car itself in a number of well-known international films.

“The 300C has a special place in Hollywood and film producers and writers have been known to really like the Chrysler brand and the model in particular. In the recent film ‘Drive’, there is a notable car chase between a Ford Mustang and a 300C while the 300C has also featured in ‘The Island’ and Harrison Ford’s action thriller ‘Firewall’ and Steven Segal’s ‘Urban Justice.

“At Dhofar Automotive we believe that films, art and culture enrich the life of every person – and of course this is also true for our customers and employees. As forward looking and dynamic automotive company we depend on creativity and innovation just as much as those working in films, arts and culture,” added Mr. Edwards.

He explained that the company was looking forward to the visiting movie stars and film celebrities enjoying the comfort and luxury embodied within the Chrysler 300C when they are taken around Muscat and to and from the film festival centre at Sultan Qaboos University.

The eight-day long event will see films from various countries including US, UK, India premiered along with retrospective of David Lean and a special look back at 50 years of Bond films – with 007 himself Roger Moore anticipated to attend - and several documentaries.

Several screenings will take place for children and also there is a ‘ladies only’ special day.

The star studded opening night performances will feature  performances by Oman’s Salah Al Zadjali, multi-platinum Lebanese recording artist and Goodwill Ambassador for UNICEF Nancy Ajram, violinist Billy Ban Ban, ballad singer Lucky Ali, India’s celebrated flute master Pandit Shiv Prasad Chaurasia, classical dancers Ramli Ibrahim and percussionist Sivamani.

Mitsubishi Oman, a part Zubair Automotive Group has announced that the special promotion for selected models of Mitsubishi Lancer, EX and Galant models has been extended. Now, the offer will run till 15th April, 2012.

Commenting on the extension of the promotion, Mitsubishi Oman General Manager Mark Tomlinson said: “We introduced the super sedan offer in March and the response to the campaign was quite good. We would like to extend this gesture so that customers can avail this fantastic offer during the extended period.”

Mitsubishi Oman is offering packages inclusive of with free registration, free service, free fuel card, free window tinting, six-year road side assistance and six-year unlimited mileage warranty on selected models in this promotion.

The Lancer is a compact car offered with several enticing variants. It has clean styling and all round kit, good engines give it value. Safety features for all Lancer models include front air bags, side airbags in front, side curtain air bags, a driver's knee air bag, and tire pressure monitor. Anti-lock brakes [ABS], electronic brake-force distribution [EBD] is standard with Active Stability Control. Front seatbelts have pretensioners and force limiters to help position users for maximum protection from airbags in crashes. Rear seats incorporate child safety seat anchors and tethers (LATCH).

The Lancer EX sports a radical look, improved interiors, more specification and a great drive. Its engineering is improved and ready for any challenge you throw at it. Whether it’s swallowing the week’s shopping, squeezing into tight spaces or enjoying the open road, the XE is up there with the best. The model builds on the strengths of its siblings, including class-leading interior space, nippy handling and world-beating reliability finished off with a Jet Fighter design.

The Galant mid-sized saloon has always stood out on its own in a world full of competent four-door saloons in several ways and is offered with two powertrains [Mitsubishi’s latest MIVEC engines displacing 2.4- and 3.8-litre respectively] and several trim options.

“When it comes time to sign a contract and make the monthly payments, the new owners of any of these saloon models will appreciate the solid value represented their healthy complement of features, all at an attractive price. There is no better time to own one with these supersized offers,” said Jamal Wasti, Marketing Manager at Mitsubishi Oman. The offer is available at all outlets of Mitsubishi Oman.

General Automotive, a part Zubair Automotive Group has announced its special ongoing promotion for selected models of Mitsubishi Lancer, EX and Galant models has met with positive response in the Sultanate.

Commenting on the ongoing promotion which ends on March 31st, Mitsubishi Oman General Manager Mark Tomlinson said: “We are delighted with the customer response to our Super Sedan promotion. This rarely repeated offer on selection of models has attractive packages inclusive of free registration, free service, free fuel, free window tinting, six-year road side assistance and six-year unlimited mileage warrantyon all models in this promotion. Besides these, there are some extra features in the packages for some specific models. Mitsubishi’s fundamentals are stronger than ever and now this is a good opportunity for customers and prospects to own a Mitsubishi.”

“After a career best of over five million cars worldwide since it was launched internationally in 1969, the Mitsubishi Galant family saloon confidently treads into 2012 with some upgrades. In the late 1980s, the Galant was one of the sportiest saloons in its class, with a tech-focused, performance edge that put it in a unique segment of the market. As the market dynamics demanded, successive versions of the Galant have become more comfort-oriented and the current Galant has added more safety, luxury and efficiency features -- all at an attractive price,” said Jamal Wasti, National Sales Manager at General Automotive.

“The Mitsubishi Lancer EXrange is complemented with several enticing variants. Ever since its introduction in 1973, the Lancer has been known for its exceptional reliability, engineering and value - without sacrificing performance. From the affordably-priced entry level right up through the incomparable agile sporty models, Mitsubishi has an attractively-styled and well-equipped version of this well-rounded 5-passenger compact saloon to suit just about any consumer shopping for a new car,” added Wasti.

The offer is available at all outlets of Mitsubishi Oman till March 31st 2012.

Audi Oman showed a diversity of career paths on offer in the automotive manufacturing sector during the recent engineering workshop in the University of Sultan Qaboos. The event formed part of a combined academic-industry initiative, ‘Release the Clutch 2’, which aims to inspire and encourage young students to consider various engineering related careers in manufacturing, sales or after sales, especially within the automotive sector in Oman or overseas.

Said Mr. Abdel Karim Awwad, National Sales and Marketing Manager – Audi Oman: “We are delighted to sponsor the second round of the Mechanical Society Workshop in University of Sultan Qaboos in Muscat. We are using this opportunity and platform to help engineering students become aware about Audi and also demonstrate our ongoing commitment to the development and training of young people at the very highest levels for future jobs.”

Mechanical engineering students were invited to the brand’s stand to get acquainted with Audi’s brand history, innovation and manufacturing processes that help create the world’s finest motor cars. Besides these, models and interactive audio-visuals highlighted various components used in building a motor car helping students understand the engineering complexities and help them choose specializations later on in their respective career paths.

Dr. Ali Al-Harthy Dean, College of Engineering SQU said: “We would like to thank Audi Oman for the sponsorship and the efforts it has taken to educate our students about the latest technologies, green initiatives in the automotive sector. We are looking at Audi Oman as our long term partners in such initiatives.”
“We encourage new apprentices to join our company at an exciting time as we move forward with ambitious growth plans in line with the Sultanate of Oman’s economic and social responsibility directives. At Audi Oman, social responsibility is an integral part of the wealth creation philosophy which we know if nurtured and managed properly will enhance the competitiveness of business and our contribution in society,” added Mr. Awwad.

Each year Audi Oman offers training placements for graduates and post graduates ranging in duration from June to September months.

Audi’s multiple award-winning A1 supermini was voted the best hot hatchback in the 2011 Car of The Year (COTY) Automan magazine awards.

The prestigious award was presented by Mr. Raj Warrior, Editor of Automan magazine, to Abdel Karim Awwad, National Sales and Marketing Manager, Audi Oman. Commenting on their success, Mr. Abdel Karim Awwad said: “The premium A1 hatchback is a great way for Audi to start 2012. In 2011, it bagged five prestigious awards from the motoring press in Europe. We introduced the car in Oman in 2011 and this entry level model has soared way ahead of our expectations.”

Automan’s editor Raj Warrior explained: “Although the Audi A1 is Audi’s entry level model, there is no indication that corners have been cut. Audi has been able to bring premium value and performance into the subcompact segment with this award-winning model.”

Abdel Karim Awwad added “The Audi A1 is a brilliant car, brilliantly targeted and executed. More and more buyers are looking for smaller, more efficient compact cars, but with all the luxury of much larger cars. That is what exactly Audi has offered in the A1 and Audi Oman is delighted to offer this package to its customers in the Sultanate.”

Like its bigger siblings, the Audi A1 carries the large single-frame grille as well as the distinctive roof arch and coupe-like C-pillars. The interior of the A1 is spacious, bright and airy. Customisation is the key whether it is the coloured air vents, LED interior lights or seat covers in expressive colours. There even is a variety of paint finishes to choose from for the roof arch.

The available infotainment and multimedia systems of the Audi A1 come directly from the luxury class. The MMI navigation plus that the vehicle is equipped with, is a media centre that sets new standards in the compact segment and borrows from the system used in Audi’s new A8 flagship.

Audi Oman offers the car with 122hp four-cylinder 1.4 TFSI engine, which is highly fuel efficient with a standard cycle value of 5.3 litres per 100km. It follows the downsizing principle by substituting turbocharging for displacement and the recuperation system further helps to provide the efficiency that comes standard in the Audi A1.

Mitsubishi Oman, a part Zubair Automotive Group has announced a special promotion for selected models of Mitsubishi Lancer, EX and Galant models. The limited period offer will run till the end of March, 2012.

Commenting on the timing and purpose of the promotion, Mitsubishi Oman General Manager Mark Tomlinson said: “In spite of the many daunting challenges faced during the course of 2011 globally, Mitsubishi Motors has been able to move on in a positive direction. Mitsubishi’s fundamentals are stronger than ever and now this is a good opportunity for customers and prospects to own a Mitsubishi. We are offering a selection of models with packages inclusive of free registration, free service, free fuel, free window tinting, six-year road side assistance and six-year unlimited mileage warranty on all models in this promotion. Besides these, there are some extra features in the packages for some specific models. This is an exciting step forward for us, which comes at just the right time with a market-leading packages that I am sure will be welcomed by customers and prospects.”

“The Galant mid-sized saloon has always stood out on its own in a world full of competent four-door saloons. From the outside, it has distinctive looks and when it comes to sign a contract and make the monthly payments, the new owner will appreciate the solid value represented by the Galant and its healthy complement of features, all at an attractive price,” said Jamal Wasti, National Sales Manager at Mitsubishi Oman.

“The Lancer Ex is a compact car offered with several enticing variants. It has clean styling and all round kit, good engines give it value. Safety features for all Lancer models include front air bags; side airbags in front, Anti-lock brakes with electronic brake-force distribution is also standard. Front seatbelts have pretensioners and force limiters to help position users for maximum protection from airbags in crashes.

The Lancer EX sports a radical look, improved interiors, more specification and a great drive. Its engineering is improved and ready for any challenge you throw at it. Whether it’s swallowing the week’s shopping, squeezing into tight spaces or enjoying the open road, the Ex is up there with the best. This builds on the strengths of its siblings, including class-leading interior space, nippy handling and world-beating reliability finished off with a Jet Fighter design,” added Wasti.

The offer is available at all outlets of Mitsubishi Oman.

Mitsubishi Oman has hosted a highly successful Team Pajero event for 40 owners in the Sharqiya Sands – allowing them to experience the thrills of driving one of the world’s best and most loved SUVs across the dunes.

The event was the latest in a series organised by “Team Pajero” for customers to give them the opportunity to experience challenging off-road sand driving conditions in their own vehicles – in a safe and secure environment.

Hosted at the Al Areesh Camp in the Sharqiya Sands, the 40 owners and their families were given a detailed briefing on sand driving techniques before being given the opportunity to test out their newly acquired knowledge.

Pajero owners had the chance to drive over the dunes for three hours and find out just how capable the powerful SUV is in tackling the most demanding desert terrain and conditions. The fun-packed family day also included dinner and entertainment from a traditional Omani band and Bedouin music as the sun set over the dunes.

Commenting on the event, Mitsubishi Oman General Manager Mark Tomlinson said: “We were delighted to have attracted so many of our Pajero owners to our latest ‘Team Pajero’ activity and we were delighted with the hugely positive response that we had to this fun packed and exciting day out.

“For many of our customers it was their first opportunity to drive in sand and we were delighted to give them an introduction to dune driving techniques in a safe and supportive environment.

“I would like to thank our sales team for all their hard work in putting together such a successful day resulting in such an overwhelmingly positive response from everyone who took part.”

In addition to the Mitsubishi Oman sales team they were joined by members of the Middle East team, Mr. Hideo Nakai and Mr. Makito Tanaka who took an active part in the fun dune drives and also gave away a number of surprise gifts to customers.

Customers said they had found the event extremely well organised, great fun for families and a real adventure that some individuals said was the experience of a lifetime for them having the chance to drive in the real desert for the first time.

Meanwhile the new 2012 edition of the Pajero is now available in Mitsubishi showrooms all over Oman. The 2012 model has a slightly new look to the vehicle and offers more interior space, but is once again packed full of the features that make it a delight to drive – from the power of its 3.5 litre MIVEC engine through to a full suite of safety features that make it so popular with families and individuals across the Sultanate.

Designed to cope with any kind of driving condition from highway cruising, urban driving or more challenging off-road adventures in the wadis and dunes of the Sultanate Mitsubishi Oman is confident that the 2012 edition of the Pajero will quickly prove a firm favourite all over the country the new Pajero comes in three different models including Pajero 3.5 GLS Cool Box, Pajero 3.5 GLS DVD and Pajero 3.5 GLS Sunroof.

The roomy interior of the Pajero accommodates seven people and is equipped with a manual Dual AC, CD player with 4 speakers, Overhead Console with Sunglass storage, Map Lamp and Trip Computer with an Information Centre.

To find out more about the new Mitsubishi Pajero and to book a test drive, please call 24 500 502 or visit your local Mitsubishi showroom.  Mitsubishi Oman has showrooms in Muscat, Sohar, Musannah, Nizwa, Ibri, Sinaw, Samail, Barka, Ibra, Sur, Jalan Bu Ali, Salalah, Buraimi and Dibba.

The Road Show has already visited Bu Ali where MFTBC showcased the very latest in medium and heavy duty trucks to an eager audience of customers and prospects who have commercial requirements for well engineered and reliable vehicles to transport their goods throughout the Sultanate and beyond borders.

The Road Show now moves on to the Fish Market in Sur on 1st March, and will be followed by several strategic locations in Dakhliya and Sharquia regions. “We will be displaying a comprehensive range of Mitsubishi Fuso products including the very latest medium and heavy duty trucks to customers and prospects who trust and depend on reliable, rugged and hard working vehicles to transport their goods. We have chosen a series of nine strategic locations in the Sultanate where we have experienced the highest demand for our vehicles,” said Jamal Wasti, National Sales Manager for MFTBC.

MFTBC believes in keeping in touch with customers as closely as possible with annual road shows and this innovative idea over the years has supported the brand to build up a loyal customer base. It also serves as a strong platform for introducing new light, medium and heavy duty trucks and buses to the market.

Mr. Wasti  added: "Mitsubishi Fuso Truck and Bus Corporation is one of Asia's largest commercial vehicle manufacturers and the brand has been present in Oman for over 36 years. The MFTBC annual road show has become a very popular calendar event and it has also proved to be the best way to reach out to our customers in various locations in the Sultanate.

“We have been holding such annual events in various locations that helps customers in maintaining regular dialogue with the company, sharing of information, delivering expert product guidance and allowing them to understand the benefits of owning a FUSO branded commercial vehicle."

The three key products on display at the road shows include the Canter line-up which is available in 3.8- and 4.8-tonne chassis payload, a light commercial vehicle used to transport general cargo such as frozen goods, bulk liquids such as water and fuel, complete with a special application to allow the mounting of a crane or man lift designed to help with the loading and unloading of heavy cargo.

The powertrains in the Canter range are designed to impress with their performance - with higher torque while maintaining fuel consumption besides many efficient technologies such as exhaust brake that slows the vehicle by restricting the engines emissions, significantly improving the life of brake discs and pads.

The medium duty truck range is represented by the Fuso FK and FM series which are available in 7-tonne chassis payload up to a 10-tonne payload also used for the general transportation of general cargo. Finally, the Fuso FP an and FV a heavy duty truck used for general cargo but also boasts special applications to allow the mounting of cranes, rigs, tankers, a skip loader and garbage compactor.

“Fuso trucks are built to be tough and are tested throughout the world, whether on icy rocky terrain or in hot dusty conditions. Tests are conducted with full loads too, ensuring maximum reliability. With extensive testing and a build strength designed to be used anywhere, Fuso trucks are always ready to take on the toughest challenges that your business can present to it,” concluded Mr. Wasti.

For further information about FUSO products please contact Team Fuso on 24 500 000

The Mitsubishi  Fleet Sales team of the General Automotive Company (GAC), a part of the Zubair Automotive Group  recently hosted  a fleet customer  award dinner in Muscat. Over 120 fleet customers attended the event which was held to recognise clients’  contribution and loyalty towards Mitsubishi brand over the past year.

The gala dinner concluded the latest in a series of regular events hosted by General Automotive Company specifically for its fleet customers to ensure they stay up to date with the latest Mitsubishi developments in sales, service and parts and also interact face to face with the entire Mitsubishi team. Mr Hani M. Al Zubair, Executive Chairman of the Zubair Automotive Group attended the evening event along with Hattori san, Vice President Mitsubishi Motors Middle East and Africa– based out of Dubai and Mark Tomlinson, General Manager, Mitsubishi Oman all of whom personally presented Mitsubishi appreciation certificates to the customers.

“We would like to thank our customers for their loyal commitment and continued patronage towards Mitsubishi and the General Automotive team. We are proud to provide our loyal fleet customers the highest standards of customer satisfaction and the fact that we have so many long -standing clients is a true testament to both the quality of our products and the services offered  by our dedicated, professional team,” said  Mr. Tomlinson.

“Trends and demands in the fleet industry are continuously changing and it is no longer just about selling vehicles or spare parts but providing total solutions to ensure that every specific customer needs are met. We understand the importance of customer feedback and are continuously striving to improve our services to better meet the needs of our clients,” added Tomlinson

“This meeting is more than just a token of appreciation for us. During discussions, most of our fleet customers praised the durability and quality of our products while also appreciating the team’s service support,” added Mr Hemant Bhat, National Parts Manager.

The Mitsubishi parts teams and GAC are acutely aware of their vital role in an industry where time is money, the tangible effects of availability of spare parts and after sales services timely on profits are well known in the fiercely competitive fleet industry. So it is no surprise that senior executives such as Tsuchida san, General Manager Mitsubishi Sales from the Middle East Office also attended the event and concluded their visit by calling on a number of clients personally the following day along with his colleague from Mitsubishi Middle East and in conjunction with the General Automotive Fleet Sales team.

For more information on GAC parts operations and its range of original Mitsubishi spare parts, please visit your nearest showroom or call 24 500 000.
 

“Another record year of sales has helped to reinforce Audi‘s position in the Oman market, as consumers increasingly choose Audi over other luxury competitors,” said Mr Awwad. “In 2012, Audi will significantly increase its share of the premium market with new model introductions set to delight the Omani market.”

For further information about Audi in the Sultanate or to book a test, drive please call 245 84510, log on to www.audi-me.com/oman or visit any Wattayah Motors showroom where our fully qualified sales consultants will be able to assist you.
 

Volkswagen Oman attracted hundreds of people to its opening weekend road show in Sohar as the “People’s Car” takes it world class automobiles to the Omani people over the coming four weeks.

Following the successful launch the road show now moves on to Nizwa Souk on Tuesday 14th and Wednesday 15th February.  Over 130 people have already taken up the opportunity to test drive a Volkswagen from the wide range of vehicles on display at the special road show stand.

The two days at the Safeer Mall in Sohar proved a great success and Volkswagen Oman General Manager James Oliver said he was very encouraged by the response from the general public and the hugely positive reaction to taking the brand out on the road.

“The objective of the road show is to engage with as many people as possible over the next four weeks and ensure they get an opportunity to experience firsthand the world class features of our quality cars and SUVs,” said Mr. Oliver.

“We are looking forward tremendously to taking the cars on to Nizwa and meeting the public there on Tuesday and Wednesday this week and we would encourage everyone to come and see us from 9am to 11pm on both days.”

The events will display the wide range of Volkswagen models including the flagship Touareg, the recently launched all-new Jetta and the iconic Golf GTI and Golf R at selected malls throughout the markets. Visitors are being invited to test drive the vehicles on site at the malls, learn more about the models and the special offers available.

Every road show in Oman is being held at highly popular venues to enable the maximum number of members of the public to visit and participate in the test drives and find out more about the Volkswagen range.

After this week’s trip to Nizwa the road show will then spend three days – 29th February, 1st and 2nd March at Muscat City Centre before ending at Lulu Hypermarket in Salalah on 8th and 9th March.

The road show events are open from 9am to 11pm and visitors are reminded to bring their driving license with them to ensure a test drive.
 

European Motors, the exclusive distributor for Peugeot in Oman, is celebrating the Muscat Festival event by showcasingitslatest icon inthe Peugeot line-up: the all-new 2012MY 508 saloon.

The latest addition is being displayed during the Muscat Festival at Qurum Natural Park for visitors to get firsthand experience of this stylish, innovative and luxuriously appointed vehicle and to sample a flavour of the French style and culture behind this new executive saloon.

“The Peugeot 508 is a modern, forward-looking vehicle, perfectly attuned to the aspirations of customers who have moved with the times: demanding, dynamic and responsible,” said Bob Seshadri, General Manager of European Motors.

“Peugeot is promising a big stride forward with this executive vehicle as it embodies a combination of efficientpowertrain and high specifications and luxury and great value for money with prices starting from just RO 9,990.”

Architectural efficiency meansthe 508 comes with a long wheelbase (+ 92mm compared to the 407), reduced front overhang (- 43mm compared to the 407) and a longer rear overhang.All these revisions have helpedcreate generous space for passengers in the cabin.

The car seems to have been chiseled from a solid block and the dynamic and balanced looksof the 508 is a direct result of the revised proportions and styling inspiration from the SR1 concept car with the new Lion badge.

Character lines dominate the sheet metal and follow Peugeot’s new styling direction.Bi-xenon directional headlamps add a touch of sophistication and so do the three prominent red claws mask three rows of LEDs at the rear.

“The Peugeot 508 shows the development of the brand's underlying stylistic codes, reinterpreted to reflect ideas brought to fruition on the most recent concept cars (particularly the SR1). This visual identity, strong and always recognisable, is even more suggestive of power, refinement and technological modernity,” added Mr. Seshadri.

Peugeot has used weight saving aluminium extensively in the 508’s construction without compromising on safety or styling.Everyday practicality comes hand in hand with class leading aerodynamics inside out.

Advanced features include Open & Go system which automatically allows the customer/owner [while being within the electronic zones] to unlock the car and start the engine without physically taking the key out of the pocket.

The car’s interior is simple and elegant, typical of Peugeot. Meticulous attention has been paid into build quality, fit, finish and type of materials used. Modern conveniences include colour "heads-up display", four-zone air-conditioning and supersized 545-litre cargo space which can be increased to 1,865 litres with rear seats folded, more than enough for four travellers with luggage.

The 508 is being offered to customers in the Sultanate with class leading and efficient powertrain technologies including turbocharging.The four-cylinder forced fed Turbo charged engine offers maximum output of 154bhp andmaximum torque 240Nm when mated to six-speed automatic transmission. With this package the car’s 0-100km/h sprint timing is 9.2sec and top speed is 217km/h.

An impressive list of standard executive class features on the 508 are offered which include keyless entry, electric adjustable and heated front seats, heads-up display, 18-inch alloy wheels, high-end sound system and satellite navigation. Another significant feature of 508 which is specifically made designed to meet the customer needs is the innovative Stop & Start system.

It places the engine on standby where the vehicle is stationary at a red light, a stop sign, or in a traffic jam. It restarts the engine instantly when brakes are released. This environmentally-devoted solution is another assurance of Peugeot’s commitment to reduce fuel consumption as well as the emissions of CO2.

To find out more about the new Peugeot 508 customers are invited toTest Drive the car and enter in to a raffle draw by calling 24500000 or visit the conveniently located Athaiba showroom where the European Motors sales team will be on hand to offer any advice or assistance required.

Specifications

• Model 508 THP 156
• Engine : Turbo  Charged
• Transmission Six-speed auto, FWD
• Max power 154bhp @ 6,000rpm
• Max torque 240Nm @ 4,250rpm
• Top speed 217kph
• 0-100kph 9.2sec

The new partnership will ensure that guests at the luxury hotel receive the 5-star treatment from the moment they are collected on their arrival to Oman and can savour an experience that is already offered to First and Business Class passengers on Oman Air, who also uses the Audi A8 L.

EuropCar is the official car rental partner for the Grand Hyatt Hotel and turned to Audi Oman to meet their requirements for luxury limousine and executive sedans to service the hotel’s VIP clientele. The Audi A8 L and Audi A6 are the perfect vehicles to deliver the quality, comfort and reliability required by VIP guests.

Commenting on the new partnership, Abdel Karim Awwad, National Marketing & Sales Manager at Audi Oman, said: “We are delighted to enter this new partnership with EuropCar who have recognised the superb experience and quality represented by the Audi A8 L and Audi A6 that also reflect the profile of the VIP guests staying at one of Oman’s leading hotels.”

“The Audi A8 L in particular has become the limousine of choice for organisations in Oman and around the world seeking the very best in quality and luxury transportation. It was the car chosen by Oman Air for their first and business class customers and was also enjoyed by singing superstar Yanni to drive around Muscat during his concert last year.”

The new Audi A8 L that will be used was launched in Oman just over one year ago and the new Audi A6 entered the Sultanate in the summer of 2011.

Mr. Ian Kirchin General Manager of Operation from Europcar explained: “We are always committed to ensuring our customers have the best choice of car available. When the Grand Hyatt explained they needed luxury cars for their VIP guests our first choice was to contact Audi Oman with a view to securing both the A8 and A6 for these services given the amazing luxury and comfort they deliver.

“Europcar is confident that VIP guests will feel they are being wrapped up in luxury from the moment they are collected from Muscat International Airport or other locations and this fully reflects the 5-star quality of the hotel and the 5-star services that Europcar and Audi Oman offer customers in the Sultanate.”

For further information about Audi in the Sultanate or to book a test drive please call  245 84510, log on to www.audi-me.com/oman or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.
 

International Heavy Equipment (IHE), part of the Zubair Automotive Group in Oman which represents Renault and Volvo brand trucks and several construction equipment brands has announced its employee awards for 2011.

The programme of IHE awards began in 2004 and have continued with the exception of a brief interlude ever since. Since inception every quarter two employees from each department and top two members from the company are awarded every year. The awards have been presented with the objective of recognising individuals in the organisation for outstanding performance and to motivate other IHE employees to raise their levels of competitiveness in line with the company’s corporate practices.

Hani M Al Zubair, Executive Chairman of The Zubair Automotive Group presented the awards of IHE Best Employee of the Year to Moza Suleiman Hamdan Al Sheibani, junior accountant and Mr Rajeesh Pulpparambil, diesel mechanic also received the Best Employee for the year 2011 award.

He also presented the Best Employee For Q4 2011 to six IHE employees -- Rapusinghe A.D. Chatura Jayanath – Diesel Mechanic, Mohammed Said Suwaid Al Wahaibi – Department Co-coordinator, Said Rashid Hamdan Al Isaee – Parts Supervisor, Ms Abeer Abdullah Abdul Rahman Al Raisi – Coordinator, Shahid Mehmood Mohammed Sarwar – Sr. Technician [Mechanical] and Assad Mubarak Khamis Al Aamri  – Jr. Mechanic. Every winner received certificates of appreciation and cash awards.

The IHE awards event holds particular significance in view of the corporate excellence benchmarks set by the company and includes members from all functional departments.  IHE General Manager Ram Mohan said: “At IHE we strive to do things better and enhance customer experience and exceed expectations. We always seek to find ways to improve in everything that we do. The recognition our employees receive helps encourage and motivate both front and behind the scenes employees to develop their personal skills and thereby provide the best customer service practices in the departments they represent which is integral to the success of our business.

“These eight top performing employees deserve this commendation. We have clear cut objectives for our human assets -- to recognize them for their efforts, achievements and contribution to the organisation as a whole. Besides motivating, we also challenge and encourage others to follow the top performers,” added Mr. Ram Mohan.

Moza Al Sheibani, one of the winners of the best employee award for 2011 said: “I am delighted and pleased to have been considered for the Best Employee of The Year 2011. This recognition will motivate me to perform even better and contribute to the company's growth.”
 

Mitsubishi Oman has hosted a special visit by the ever growing Omani Evo Team to its showroom in Nizwa followed by a tour of the historic city and surrounding area as the company strengthens its strong ties with Evo owners across the Sultanate.

The convoy of 25 Mitsubishi Evo cars with 45 members was welcomed at the showroom premises in Nizwa by sales staff before setting off on a tour of Nizwa also accompanied by a number of local Lancer owners from the area.

With their ROP escort in place the Evo convoy was soon attracting a considerable amount of attention from the public admiring these powerful vehicles that have been the basis of Mitsubishi’s success in rallying both in Oman, the region and around the world.

Crowds soon gathered as the convoy passed through Nizwa’s main markets outside of the town and then back to Nizwa souk and fort with locals pausing to take photographs of the convoy when it stopped.

The Evo drivers found themselves the centre of attention again when the convoy stopped off at the new Lulu Hypermarket on the outskirts of Nizwa with shoppers keen to find out more about the cars and have their photograph taken with the cars and their Evo Club owners.

Mitsubishi Oman branch manager in Nizwa, Aftab Ahmed Khan said: “We were delighted to host the Oman Evo Club for the day and we were amazed at the level of interest and enthusiasm from the general public about the cars and the Lancer EX in general during our tour of the Nizwa area.

“It is clear that Mitsubishi and the Lancer EX is a very popular and desirable car among the Omani public and we were delighted to be the host for the club for the day and strengthen our already very strong relationship with club members.”

Members of the Oman Evo Club are excellent ambassadors for the Mitsubishi brand in Oman and regularly go on club outings as a group to locations all over the Sultanate – savouring the power and performance of the Evo that is developed from the Lancer EX model.

Mahir Al Balushi of the Evo Club added: “We would like to thank Aftab and the team at Mitsubishi in Nizwa for their kind hospitality and helping our convoy to move around the Nizwa area.

“It was great to see so much enthusiasm for the cars and we are delighted once again to help promote the Mitsubishi brand and the safety features of these wonderful vehicles to the general public.”

Mitsubishi Oman meanwhile is currently offering visitors to its stands at the Muscat Festival a fun opportunity to have their photograph taken at a mock-up board where they can imagine themselves as winning rally drivers at Qurum Natural Park throughout the festival. 

Mitsubishi has a proud rallying tradition – especially with the Lancer EX and Mitsubishi Evo models – and is reflecting that with their vehicle presentation at the two prime locations for visitors to Oman’s biggest annual cultural celebration.

At Qurum the vehicles displayed include the new 2012 models of the Lancer EX, Pajero and Outlander while at Naseem Gardens can look around the Lancer EX, Galant, Pajero and L200.

To find out more about Mitsubishi in Oman at the and to book a test drive, please call 24 500 502 or visit your local Mitsubishi showroom.  Mitsubishi Oman has showrooms in Muscat, Sohar, Musannah, Nizwa, Ibri, Sinaw, Samail, Barka, Ibra, Sur, Jalan Bu Ali, Salalah, Buraimi and Dibba.

A training program for 12 IFFCO distribution L.L.C truck and bus drivers was conducted by FUSO Oman to help the company ensure maximum usage and performance of a range of FUSO delivery trucks and buses.

The comprehensive training programme delivered by FUSO Oman staff included a practical driving course including guidance on road safety awareness, basic driving skills and additional training on vehicle maintenance.

FUSO Oman is renowned for offering a comprehensive range of light, medium and heavy duty trucks plus the highly popular Rosa Bus in the Sultanate of Oman.  The combination of excellent products being complimented with impeccable sales, customer service and after-sales services making the brand the number one choice of commercial vehicle operators.

In addition the drivers were also given tips and advice on undertaking internal vehicle inspections, a familiarisation of the engine compartment and truck exterior to ensure this well rounded programme would enable both the driver and operator to ensure the most effective use of their FUSO vehicles.

IFFCO Distribution LLC is a fast moving consumer goods (FMCG) company with a widespread distribution network throughout the Sultanate of Oman, distributing many brands such as Nabil Biscuits, Igloo Ice Cream and Noor Oil. 

Mitsubishi Oman General Manager, Mark Tomlinson, said: “At FUSO Oman we are committed to working closely with our customers to provide additional benefits to support their loyalty to the FUSO brand.  Our driver training and development programme is an example of the commitment to both our new and existing clients and helps to ensure their vehicle fleets perform to the optimum standards at all times. 

“Our customers in return have found that these bespoke courses have played a vital element in helping maximise the effectiveness of our vehicles.  By working together in helping educate the actual vehicle drivers we have provided a better understanding    of efficient, safe driving techniques and basic maintenance techniques to ensure their FUSO commercial vehicles constantly exceed our client’s expectations.”

The training was well received and a spokesperson at IFFCO Distribution said they were very pleased with the course content and overall training, especially since a noticeable improvement was observed in the driving techniques our their staff following successful completion of the course.

For more information about the wide range of FUSO commercial vehicles available in Oman please visit your local showroom where qualified consultants will be more than happy to answer any queries or call 24 500 000.
 

Mitsubishi Oman will be offering visitors to its stands at the Muscat Festival a fun opportunity to have their photograph taken at a mock-up board where they can imagine themselves as winning rally drivers winners at Qurum Natural Park throughout the Muscat Festival. 

As part of the Zubair Automotive Group, Mitsubishi Oman is a sponsor of the Muscat Festival and will be displaying its range of new 2012 models at prime locations at both Qurum and Naseem parks which is anticipated to attract tens of thousands of visitors between the festival opening date of 26 January and closing date of 23 February.

Mitsubishi has a proud rallying tradition – and Mitsubishi Evo models – and is reflecting that with their vehicle presentation at the two prime locations for visitors to Oman’s biggest annual cultural celebration.

At Qurum the vehicles displayed include the new 2012 models of the Lancer EX, Pajero and Outlander while at Naseem Gardens can look around the Lancer EX, Galant, Pajero and L200.

Visitors at Qurum Natural Park can get a taste of the feeling of victory in a rally by posing as the driver and co-driver in a giant mock-up photo wall where people can place their head as the rally driver and take up the invitation to join the winning Mitsubishi team and its Drive for Life campaign. At peak times Mitsubishi Oman is also planning to take photographers of visitors and print them on site to allow rally fans to walk away with their own personal memento of their visit.

Explaining the participation of Mitsubishi Oman at the Muscat Festival’s two locations, General Manager Mark Tomlinson said: “Mitsubishi has a proud rallying history here in Oman where the Lancer continues to be the vehicle of choice for competitors in Oman as well as the wider region. Visitors attending our display in Qurum to be given an opportunity to join the Mitsubishi winning team and have their own photograph taken in a mock-up of a post Mitsubishi rally winning situation.

“The Muscat Festival is one of the most enjoyable family events in the Sultanate every year and we wanted to reflect the fun nature of the event by offering families a memento of their visit to the Mitsubishi stand during the four week event.”

“With so many visitors coming to the Festival this is an excellent opportunity for us to showcase our range of models that offer the superb off and on-road family comfort of the Pajero and the Outlander, the power and great looks of the Lancer EX, the practical family nature of the Galant or the rugged characteristics of our twin-cab L200,” added Mr. Tomlinson.

Mitsubishi Oman will have a sales team on site in Qurum and Naseem for the month offering customer advice and information about the range of models on display and helping to organise test drives of the new 2012 models where desired.
Mitsubishi Oman is also in the midst of its larger ever nationwide road show that will eventually visit 42 locations in every corner of the Sultanate as the company takes its “Drive for Life” marketing campaign directly to the public offering test drives, consumer advice and great value offers.

The road show will be suspended during the Muscat Festival with the final 10 locations being visited once the festival concludes on 23rd February.

To find out more about the Mitsubishi at the Muscat Festival and to book a test drive, please call 24 500 502 or visit your local Mitsubishi showroom.  Mitsubishi Oman has showrooms in Muscat, Sohar, Musannah, Nizwa, Ibri, Sinaw, Samail, Barka, Ibra, Sur, Jalan Bu Ali, Salalah, Buraimi and Dibba.

Every Thursday evening starting January 26th budding young artists will be encouraged to paint live using Audi as their inspiration to create innovative new works of art following a brief and concepts provided by Audi in Arabic and English.. The innovative celebration of artistic exuberance and creativity is a natural extension of Audi’s long standing international commitment to supporting innovative art and creativity all around the world.

Graffiti artists will be able to demonstrate their creativity at the Audi festival art centre close to the Heritage Village site in Qurum Natural Park – the most visited and popular location during the month long festival. Young artists will be given the opportunity to work on a large billboard, barrels and other objects to create a colourful celebration of Audi and bring them closer to this premium automotive brand.

The company is engaging a small Jury who wiill judge what they consider to be the best and most innovative piece of art. The winners will be provided with prizes that will include two weeks training in one of the largest creative companies in Oman and Audi branded gifts.

The company will have the Audi A1, its entry level model, on display throughout the festival. To add to the festival atmosphere Audi Oman will have a live band performing everyThursday evening during the festival.

Explaining the exciting competition, Abdel Karim Awwad, National Marketing & Sales Manager at Audi Oman, commented: “We wanted to use our sponsorship of the Muscat Festival to actively engage with the public and encourage creativity and innovation especially among young people. To register to take part in the art challenge individuals should visit our showroom in Wattayah or contact us directly on 245 84510.

“We have a team from Audi Oman on site during the festival to engage with the public and introduce visitors to Audi‘s range of models that suit all ages.“

“During the festival we will also be having a special limited promotional offer for the Audi A4 and A5 models that any festival visitor can benefit from or by visiting their local showroom to get further details or arrange a test drive.”

The Muscat Festival is the biggest and most popular cultural event that is held in Oman and this is the second consecutive year that Audi Oman has supported the event that features events across the city that this year will run from 26th January to 23rd February.

Worldwide Audi has been a long standing supporter of artistic and cultural events and brackets together its activities in this field under the label "Audi Art Experience". Audi regards the promotion of the arts as an important element of the social responsibility that it consciously acknowledges as a major global employer and manufacturer of premium automobiles.

For further information about Audi in the Sultanate or to book a test drive please call 245 84510, log on to www.audi-me.com/oman or visit any Wattayah Motors showroom where our fully qualified sales consultants will be able to assist you.
 

The Audi A6 fleet is being provided following unprecedented demand from Budget customers. The car is the world’s most successful executive sedan and has rapidly become a firm favourite among car buyers in the largest premium segment in Oman.

Commenting on the new partnership, Mr. Shabbir S. Boxwala, General Manager  of Budget Rent a Car, the leading car rental company in Oman, explained: “We are always committed to ensuring our customers have the best choice of car available. With an increasing demand for high quality executive sedans, there is no better choice for us than the Audi A6. We are delighted to have secured this new partnership with Audi Oman. The new Audi A6 is available for hire from our 24-hour desk at Muscat Int’l Airport.”

Abdel Karim Awwad, National Marketing & Sales Manager at Audi Oman, explained: “ The deal contributes to achieving our ambitious 2012 growth target and sends a strong message to potential fleet customers as well as retail customers. We are confident that Budget Rent a Car’s customers will be delighted with the opportunity to experience the new Audi A6 and its unmatched driving experience.”

For further information about Audi in the Sultanate or to book a test drive please call  245 84510, log on to www.audi-me.com/oman or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.
 

The programme will ensure that customers can buy with confidence as all Audi Approved pre-owned models in Oman are put through the rigorous testing programme by trained Audi engineers. The programme includes 110 thorough multi-point checks and every car undergoes mechanical, bodywork, interior and electrical inspections, as well as a full road-test.

If any of the multi-point checks highlights any irregularities, the vehicle is reconditioned with Audi Genuine Parts, before it reaches the forecourt. Only after passing all this does the car make the grade as Audi Approved and is then ready for sale. As part of the Audi Approved:plus programme, customers also benefit from a minimum 12 month warranty and 24-hour Audi Roadside Assistance.

The launch event for the new unit was hosted by Audi Oman executives at the Wattayah showroom accompanied by visiting senior managers from Audi Middle East including Regional Sales Manager Christian Soemmer and Pre-Owned Sales Manager Andrew Storie.

Commenting on the launch, Abdel Karim Awwad, National Marketing & Sales Manager at Audi Oman, said: “The pre-owned car industry is a growing business in Oman as customers are on the look-out for a good deal, but do not want to compromise on quality. Audi used car sales have increased by over 39 percent in 2011 in the Middle East region.”

“We are very proud to have launched our exciting new Approved plus business unit and we are unique in the scope and thorough nature of our 110 multi-point checks that come as standard for every vehicle.” 

Audi Middle East Regional Sales Manager Christian Soemmer said he is confident that the opening of the new Approved plus business unit will prove a major success in Oman. “I am confident that this new initiative from Audi Oman will prove as effective and popular here in the Sultanate as it has in other areas of the Middle East. The new unit and the online locator service are working in tandem to delight our customers here in Oman,” he said.

In addition to purchasing from the new Approved plus business unit customers can also use the new web-based Audi Approved Vehicle Locator for Oman. The online locator can be accessed from www.audiapproved.com and offers a premium search experience as well as detailed information on cars available in stock, in both Arabic and English languages. Prices and specification details including interior and exterior imagery are shown for all vehicles. Other options include the opportunity to e-mail a friend or locate a dealer with maps, directions and opening times of Audi Approved dealerships across the region.

For further information about Audi in the Sultanate or to book a test drive please call  245 84510, log on to www.audi-me.com/oman or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.
 

Staff working in the parts department of General Automotive Company (GAC), part of the Zubair Automotive Group, has been recognised by Mitsubishi FUSO for their outstanding work in achieving the Parts Sales Performance award from FUSO.

The GAC parts team celebrated their award by treating employees to an exclusive get together at the City Seasons Hotel in Al Khuwair to mark the occasion. All senior managers from the Vehicle Sales, Service and Finance Departments attended the event and individual team members were rewarded with an individual gift acknowledging their achievements.

GAC General Manager, Mr. Mark Tomlinson, attended the event and congratulated the team for their achievement. He said: “Such recognition from our principal at Mitsubishi FUSO is clear evidence of the outstanding quality of work and commitment of our team working in the hugely important parts department.  Winning awards like is also hugely motivating for the team members and will encourage them to continue to deliver the highest quality of service to our customers all over Oman.”

As the exclusive distributor of original FUSO parts in Oman, GAC has a very proud reputation for quality and reliability and is supported by enthusiastic staff members committed to delivering highest standards of customer satisfaction.

Mr. Hemant Bhat, the National Parts Manager, also attended the event and thanked his team for their hard work, he said: “We are proud to have such enthusiastic and hardworking employees as part of our team. This award is a tribute to the effort and commitment put in by the staff of the Parts team.

“The work they do and the quality parts they provide and advice they give to our customers helps ensure that our customers maximise the impact of their FUSO vehicle and ensure operational efficiency when in use.”

To find out more about quality Mitsubishi FUSO parts provided by GAC call 24 500 000
 

FUSO in Oman has received global recognition for its truck sales and parts marketing services at a gathering of company representatives from 55 countries at an international convention and awards ceremony held close to the company’s global headquarters in Tokyo.

Representatives from the company in the Sultanate proudly received a “Fleet Conquest Sales” award for its excellent execution of an activity programme that has been successful in persuading a greater numbers of companies to switch to the FUSO brand in the Sultanate.

The most successful high volume sales of vehicles in this category were for the light and medium duty Canter Trucks that with their flexibility, durability and overall value are becoming more and more popular with commercial operators across the Sultanate.    The company  was also successful in persuading customers to switch to their medium and heavy duty range of trucks including the FUSO FP, FM, FV and FK that are up to 10-tonne in size and able to tackle major construction and similar jobs.
In addition to the Fleet Conquest Sales award, FUSO Oman was also successful in introducing a number of innovative and successful parts marketing programmes throughout the year.  At the same award ceremony FUSO Oman were presented an award for “Best Parts Market Introduction” for their successful efforts in carefully managing the cost of ownership to their clients via special dedicated support programs.  This strategy has led to more competitive parts offers for FUSO customers and provided lower servicing and better long-term running costs for their range of vehicles.

Zubair Automotive Vice Chairman, Husam M. AL Zubair along with FUSO Oman General Manager Mark Tomlinson and Zubair Automotive Group General Manager Serdar Toktamis were present to receive the awards presented by FUSO Vice President and member of the Board Mr. Kai-Uwe Seidenfuss.

Commenting on the success with the two awards, FUSO Oman General Manager, Mark Tomlinson, said: “We are very proud to have received these awards which are helping to put Oman increasingly on the map for FUSO internationally. Winning these awards is a great boost to our fantastic team at FUSO both in the sales and after sales departments who are working successfully to increase our market share in the Sultanate and offer our clients a better service and value proposition.
“In the light, medium and heavy duty truck sectors our products are becoming increasingly popular thanks to their versatility, ability to handle both the rugged terrain and challenging climate of Oman and deliver dependable and great value for money for commercial operators from all sectors – from the oil and gas sector through to SME’s seeking a versatile vehicle to undertake their daily business requirements.”

FUSO in Oman recently announced the arrival of the 2012 model of the company’s hugely popular and versatile Canter truck that is available in either a 3.5-tonne or 4.6-tonne configuration and can be adapted to specific customer need and is available in either a double cab, single cab or chassis version.

The 2012 model comes with a bigger tyre size, wider cab vehicle, durable chassis for heavy loads, suitable turning radius for city operations and a first in dash gear shift in a cab over truck. It can be used for a wide range of uses and its 4 x 4 capabilities ensure the truck can operate in the most challenging conditions for its customers all over the Sultanate.
The FUSO Canter truck and brand is part of the Mitsubishi FUSO Truck and Bus Company that is represented by GAC in Oman.
For further information on the FUSO Canter and to arrange for a test drive in the new 2012 model please contact FUSO in Oman on 245 00000.

The new 2012 version of the highly popular and highly regarded Rosa bus has been introduced to the Omani market by FUSO ensuring organisations from the private and public sector can benefit from one of the world’s most popular mid size buses.

Its powerful engine, reliable performance and exceptional comfort have in recent years made the Rosa bus from FUSO one of the most popular and well liked buses of its kind. It is available in three body sizes – with the 30 and 34-seater versions especially popular in addition to the option to purchase the smaller 26-seater edition.

The Rosa bus is used by very wide range of customers who include schools, companies needing corporate transport, to transport workers and staff around sites and for organisations wishing to use the bus for Hajj pilgrimages.

Commenting on the new 2012 model, Mark Tomlinson, General Manger of Mitsubishi of FUSO in Oman said: “When you are responsible for the safety of others you need to choose the best when it comes to performance, safety and comfort and the new edition of the hugely popular Rosa bus provides all of that and more.

“Already a market leader in some parts of the world the Rosa’s popularity in Oman has grown steadily in recent years and we are confident that the arrival of the 2012 edition of the bus will only help to increase that popularity and demand among a very wide customer base here across the Sultanate.”

The 2012 Rosa bus has a stylish and aerodynamic exterior that contributes to vehicle stability and a reduction in fuel consumption helped by the smooth handling and excellent ride.

It features a low wide passenger door positioned forward for ease of entry and exit to the bus, a bright spacious and roomy passenger cabin with a proven suspension that ensures a smooth and comfortable ride for passengers.

Mark added: “The Rosa bus has a proven track record of delivering the best service to both fleet and individual customers in Oman who are looking for value for money, reliability and a bus that can ensure the safety and comfort of any kind of passenger – from a schoolchild to corporate passengers.”

The Rosa range of buses from FUSO are distributed exclusively in Oman by the General Automotive Company, part of the Zubair Automotive Group and the FUSO brand of vehicles is part of the Mitsubishi Fuso Truck and Bus Company (MFTBC)

For further information on the FUSO Canter and to arrange for a test drive in the new 2012 model please contact FUSO in Oman on 245 00000.
 

Audi Oman says it is delighted that its strategic partnership with the OER Debate has helped to stimulate wide ranging and vigorous discussion between the private sector and Government on the future of Oman.

Oman Debate 2011, organised by Oman Economic Review, brought together leading figures from the private sector and high ranking members of the Government, who offered their perspectives and debated the impact of significant social issues on the economy of Oman. The event’s moderator was BBC television journalist Tim Sebastian, best known as the host of the BBC HardTalk programme and the Doha Debates.Among the keynote panelists for the debate was Hani Al Zubair, the Executive Chairman of the Zubair Automotive Group.

During his remarks Zubair outlined that young Omanis were vital for the future prosperity of Oman and is vital for the Government and society to commit to a stronger dialogue with young people to build partnerships for growth and to create more effective and relevant business focused training programmes.

He said: “We need to better understand the aspirations of young people in Oman, listen to them more and look at establishing forums where young people can contribute and debate face to face with business leaders and Government representatives.“In the past we have taken too much for granted in thinking we know what young people really want instead of really listening to what is without doubt the most important element of our society – our young people.”

“By creating new forums and working together we will then have a real opportunity to come up with plans that can work for our youth and provide real hope and encouragement for their future.”

During the debate Mr. Al Zubair also highlighted that the private sector needed to continue to play its role in doing more to employ local Omanis, but at the same time managing and controlling the expectations of young Omanis entering the job market for the first time.

“The Zubair Automotive Group is committed to playing its part in employing more Omanis, but the challenge that we and many other businesses face is finding the right people for the right job – and that can only come through continuing to work together and ensure that our young people have the skills, the desire and realistic aspirations of the type of jobs that now exist in Oman,” he added.

As a leading automotive company in the Sultanate, Audi Oman’s strategic partnership with the OER Debate was part of its ongoing commitment to support events that will benefit the long-term economic wellbeing of the Sultanate.

Abdel Karim Awwad, National Marketing & Sales Manager at Audi Oman, added: “As a business we are very aware of our role in helping encourage broader economic growth and prosperity in Oman and are also very proud of our commitment to recruit and develop young Omani talent. That is why we were delighted to have the opportunity to become a strategic partner for the OER Debate this year.”

For further information about  Audi in the Sultanate or to book a test drive please call  245 84510, log on to www.audi-me.com/oman or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.

Mitsubishi Oman hasreceived an overwhelmingly positive response to its largest ever nationwide road show as the company takes its wide range of brands to the nation as part of its new “A Drive for Life” marketing campaign.

Thousands of people have already visited the road show to meet Mitsubishi as it makes it way to an eventual 41 destinations across Oman – visiting many towns and wilayats for the first time to ensure the largest number of people can experience the new 2012 range of models at first hand.

Hundreds of people have enjoyed test driving the full range of cars and SUVs on display including the  2012 edition of the Mitsubishi Pajero – Oman’s best loved SUV, the Lancer EX, ASX Crossover and the twin cab L200 – which is tremendously popular in the interior in particular thanks to its rugged performance and large load bed.

The value for money, durability and reliability of Mitsubishi which has enjoyed a presence in Oman since 1975 makes it a hugely popular brand across the country – and the company wanted to build on that popular

A unique aspect of the new road show has been the large number of venues that the company is visiting – with every event taking place away from the showroom and in popular and well visited locations.

It has already provided the public with a unique opportunity to meet the Mitsubishi Oman team face to face and learn more about the new 2012 models that are now available in showrooms across the nation during an event that will last into January.

Commenting on huge success of the road show initiative, Mitsubishi Oman General Manager, Mark Tomlinson said: “We have been delighted with the response of the public to the road show that has exceeded our expectations. It is clear there is a real hunger among the Omani motoring public to find out more about Mitsubishi and our superb range of 2012 cars and SUVs. .

“Because the vehicles we sell are suitable for every kind of driving situation you can find in Oman we are ensuring that we visit the broadest number of locations – some of them for the very first time.  Even with such a widespread showroom network we cannot expect everyone to come to us – so we have tried to make it as easy as possible for the largest number of people to visit us in their own town or neighbourhood.

“At every venue we have been offering test drives, providing promotional giveaways and offering the opportunity to discuss the capabilities of our world class vehicles with our highly trained Omani sales team.”

Visitors to the road shows – that will be at some of the most popular and high profile venues in each town or wilayat – will find a fully branded tent area, A Drive for Life branded truck in addition to the display vehicles at every event.

The road show started in Muscat and during its first leg went deep into the interior visiting Bahla, Izki, Adam, Nizwa, Yenkel, Dhank, Ibri, Araqui, Samail, Fanja, Mudhaibi, Sinaw Souk, Samad and Wadi Tayeen.  In the Sharqiya area it headed to Ibra, Bidaya, Sur, Al Kamil and Jalan Bu’Ali.

Currently touring the Batinah coast region the road show will visit Shinas, Liwa, Sohar, Saham, Al Khabourah, Suwaiq, Wudham Sahil, Rustaq, Barka, Nakhal and Wadi Mawil. Finally the road show will end early next year with by visiting locations in the Dhofar region including Salalah, Haffa and Taqa.

Jamal Wasti, National Sales Manager said confidently: “This is the most far reaching and comprehensive road show we have ever undertaken and the massive response we have had in terms of numbers and positive feedback means we are very likely to repeat this exercise in the future as we continue to get closer and closer to our customers and reach them in their own local town or wilayat.”

To find out more about the new Mitsubishi ‘Drive for Life’ road show and to book a test drive,  please call 24 500 502 or visit your local Mitsubishi showroom.  Mitsubishi Oman has showrooms in Muscat, Sohar, Musannah, Nizwa, Ibri, Sinaw, Samail, Barka, Ibra, Sur, Jalan Bu Ali, Salalah, Buraimi and Dibba.

Salim Al-Harthy is one of the Omani youths who has been captured by the innovative features of the popular VW Golf. He always feels special when driving around Muscat roads or during long trips with family and friends, enjoying the comfort of this luxurious German model and exploring its powerful capabilities every day.

Salim’s passion for the Golf models started with Golf V5 2002, which was his first car from Volkswagen, and then he purchased the state of the art Golf 2011 top of range model that included a 2.0 turbo charged engine, producing 210 BHP, with 18 inch alloy, leather seats and front and rear sensors.

For him it is simply a winning combination of reliability with power, luxury with quality and safety with innovative technology.

Explaining his deep seated fascination with Volkswagen and the Golf in particular, Salim said: “For me the key factors were the reliability and performance, and it consistently gives me the best handling experience behind the steering wheel. It is a great city car that is perfect for driving to the mall, along the beach road in Qurum and other popular city destinations in a car that provides me with the very best fuel consumption and maximum performance.”

But for Salim his love of Volkswagen goes much further than simply owning the car.  “I am very curious to know more about Volkswagen and I wish that one day I will get the opportunity to visit the Volkswagen factory and have a chance to see the manufacturing assembly line, meet the skilled professionals, and thank them personally for producing such fantastic motoring pieces of art – including my favourite my own Golf GTi,” concluded Salim.

Gadget and technology conscious Salim also loves the many features on the Golf GTi that include the navigation system with a built-in memory , the multi function display, the camera-enabled front and rear sensors and the rain sensor – although the last sensor is one that in sunny Oman fortunately he rarely has to use.
James Oliver General Manager of Volkswagen in Oman said: “The younger Omani generation love cars and they are increasingly brand conscious, and aware of what goes under the bonnet as much as the stylish looks and overall appearance of the vehicle.”

“They are well read and knowledgeable which means they understand just how good Volkswagen engineering is combined with the power, style and panache of great looking and driving cars like the Golf GTi.  We are finding that increasing numbers of young Omanis are following in Salim’s footsteps and not wanting to look any further for a world class car than they can find in the Volkswagen showroom in Oman, concluded James.

For more information about the Volkswagen Golf GTi or other models and to arrange a test drive, please contact your nearest Wattayah Motors showroom or call 24584510 where a team of fully qualified sales consultants will be able to provide more information.
 

The highly professional and experienced Parts Department of Mitsubishi Oman has rewarded its top performing branches and staff at a seminar held to review sales performance and ways to continue to enhance the excellent performance of the department.

The company has a comprehensive network of 24 parts branches located across the Sultanate designed to keep Mitsubishi owners happy and on the road.

During the seminar the branches identified as the best performing were those from Wadi Kabir, Mabellah, Thumrait, Samail and Al Khadra who were congratulated for their excellent work and consistently high levels of customer service.

Operational excellence among individuals was also recognised and Ms Safiya Al Shaabi received a special award for her significant contribution in ensuring the increased availability of Mitsubishi parts in the Athaibah branch.

During the seminar a special STAR award was presented to the section that had achieved the highest ever sales in the history of the parts department. That honour went to the Parts fleet sales section in the Athaibah branch who broke their previous record and were delighted to be recognised for this excellent achievement.

National Parts Manager Hemant Bhat said: “We are delighted to be able to reward our team of highly experienced and committed parts professionals from all over Oman.  The fact that we have rewarded branches from such a diverse area of the country clearly demonstrates to our customers that wherever they live and whatever branch they are close to they can be assured of a consistently high level of service and customer care.

“Our Parts and Operations staff are totally committed to the very highest standards of excellence which and we are very proud to have this opportunity to reward them and help to encourage them to continue with such excellent work in the future.

“The awards we have presented also encourages colleagues in the other branches to step up their efforts and try to achieve success in the year ahead and be rewarded in 2012.”

Participating staff in the seminar were also recognised by senior management who attended including the Group General Manager for Zubair Automotive, Serdar Toktamis, Mitsubishi Oman General Manager Mark Tomlinson and National Sales Manager Jamal Wasti.

For over 35 years the company has prided itself on the long-term relationships it has built with its ever growing customer base in the Sultanate – with the excellence of its Parts Department and the skills and expertise of its staff playing a vital role to ensure that Mitsubishi vehicles are kept where they belong – on the roads, highways and wadis of Oman.

The key to the success of this vital part of the Mitsubishi operation has been ensuring that it has a professionally managed Parts department that has a highly experienced and totally committed sales staff.

From its headquarters in Muscat, the parts operation ensures it has online connectivity between all the branches in the Sultanate – enabling it to offer real time support and provide daily stock deliveries and replenishment as required.

This ensures that the teams in the different Parts branches are able to help and deliver the best on time and prompt service to customers – ensuring they keep their vehicles where they truly belong – out on the road.

In addition to the four branches in the capital area at Wadi Kabir, Walja, Azaibah and Mabella, the company also has branches in Barka, Musannah, Bidaya, Sohar, Buraimi, Al Khadra, Dibba, Samail, Sinaw, Ibra, Baina  bu Ali, Sur, Nizwa, Karsha, Fahud, Ibri, Nimmer, Marmul, Thumrait and Salalah.

Mr. Bhat added: “We are very proud of the reputation we have established among our branches for the quality of the parts we provide and the service we offer our customers.  For our commercial operators in particular with Mitsubishi FUSO time is money and we work closely with operators to maintain their vehicles and keep them reliable and ready to keep on working and providing the service they were bought for.”
 

Muscat, December 13th, 2011:  Audi Oman’ s sponsorship of Yanni’s recent “Truth of Light” concert has helped organisers to contribute nearly RO 35,000 to organisations that help the visually impaired in Oman.

The concert organizers have now announced the details of the organisations to benefit from the event. Included are the purchase of Braille equipment for the Omar bin Khattab School; supporting the Ministry of Health in purchasing eye test machines for Al Nahda Hospital in Muscat and for the Salalah Hospital; the provision of riboflavin drops for 200 poorer children, and the offer of free eye treatment to the visually challenged at the Muscat Eye Laser Centre.

Abdel Karim Awwad, National Marketing & Sales Manager at Audi Oman, said: “We are delighted that our support has helped the concert organisers with their objective of raising both money and awareness about the challenges faced by the visually impaired in Oman.” He added “Audi Oman is fully committed to supporting worthy causes in the Sultanate and we are delighted that our sponsorship has played a part in successfully raising such a large level of charitable contributions.”

Audi was the presenting sponsor for the sellout concert that attracted 5,000 fans to Sultan Qaboos University in Muscat and gave the global superstar an Audi A8 L to drive around Muscat during his visit to the Sultanate.

For further information about  Audi in the Sultanate or to book a test drive please call  245 84510, log on to http://www.audi-me.com/oman or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.

 Fuso in Oman has announced the arrival of the 2012 model of the company’s hugely popular and versatile Canter truck that is available in either a 3.5-tonne or 4.6-tonne configuration and can be adapted to specific customer need.

The 2012 Canter is set to reinforce the model’s reputation as the most reliable truck of its kind available in this size with a rapidly growing customer base in the Sultanate with companies like PDO and Oasis Water recognising the versatility and quality the vehicle can bring to their operations.

Distributed exclusively in Oman by the General Automotive Company, part of the Zubair Automotive Group, the 2012 edition of the Canter, both the 3. 5 and 4.6 tonne variants, will be available in either a double cab, single cab or chassis version.

The light duty truck can be used for a wide range of uses and its 4 x 4 capabilities ensure the truck can operate in the most challenging conditions for its customers all over the Sultanate.

Commenting on the introduction of the 2012 model, National Sales Manager Jamal Wasti said: “The new 2012 canter offers the owner a superb mix of onsite capability mixed with on street agility, provided by an engine that is suitable for all the individual’s needs and requirements.

“Their proven performances comes hand in hand with durability, fuel efficiency, reliability and clean emissions for the environment.  The 2012 model comes with a bigger tyre size, wider cab vehicle, durable chassis for heavy loads, suitable turning radius for city operations and a first in dash gear shift in a cab over truck.”

He added that the 2012 Fuso Canter was the perfect vehicle to help companies and organisations of all size in Oman to drive their business operations forward in the coming year.

The Fuso Canter is the only truck of its kind that is currently used to transport drinking water bottles to customers all over the Sultanate with Oasis Water managing a fleet of Canter trucks to ensure they are able to meet the delivery requirements of their customers.

The light duty truck can be used for standard deliveries by retail companies and also adapted to a freezer unit for transporting frozen food to supermarkets.

Jamal Wasti added: “The Canter also holds its value and has a very high resale value and for the customer represents a highly dependable, quality and excellent value for money vehicle for all of their commercial needs – especially with its superb versatility that is ideal for the broadest range of customer use in any part of the Sultanate.”

The Fuso Canter truck and brand is part of the Mitsubishi Fuso Truck and Bus Company that is represented by GAC in Oman.

For further information on the FUSO Canter and to arrange for a test drive in the new 2012 model please contact FUSO in Oman on 245 00000.
 

Muscat, 5th December 2011: Volkswagen Middle East has announced “Think Blue”, the car manufacturer’s environmentally conscious campaign, shortly to be launched in the Middle East. “Think Blue” embodies Volkswagen’s goal of creating environmentally friendly products and solutions, encouraging the public to be more eco-conscious and contribute to a sustainable future. “Think Blue” is a concept that encourages being more responsible on the road, and more environmentally conscious in everyday life.

Discussing “Think Blue” James Oliver, Managing Director Volkswagen Oman commented: “I am pleased to announce that Volkswagen Middle East is introducing the global initiative “Think Blue” to the Middle East and to the Sultanate of Oman. “Think Blue” is about more than economic engines and fuel efficiency, it is about consciously changing small habits in one’s lifestyle that will help for example to save energy, save water and recycle goods – small steps really do lead to great changes.

“Given the commitment of the Government of Oman and other bodies in the Sultanate to the preservation fo the environment – Think Blue fits perfectly within the wider aspirations to develop an increasingly environmentally friendly Oman.

Volkswagen Middle East is committed to making a difference to the environment and as a result already includes more economically friendly engines within its innovative, German engineered cars. The DSG dual clutch gearbox saves 15 percent fuel and the TSI engine turbo is Volkswagen’s small engine that is environmentally efficient but does not compromise on power.

In order to actively follow the “Think Blue” philosophy, Volkswagen Middle East recently participated in the Asia Pacific Natural Gas Vehicle Associates (ANGVA) Green Highway 2011 event held in Dubai. The Green Highway project is dedicated to raising awareness for the importance of fulfilling the vision of making natural gas and energy efficient cars available.

As the “People’s car,” Volkswagen has a number of technologies available including hybrid and electric solutions using Compressed Natural Gas (CNG) , a key propriety within its sustainability strategy.

“Think Blue” is a global Volkswagen campaign that has been embraced by a number of key markets. Volkswagen Sweden for example created “The Fun Theory” which is based on the idea that something as simple as fun is the easiest way to change people’s behaviour for the better. Volkswagen believes that more people will act responsibly, and drive greener, if they have fun along the way. Volkswagen Sweden created interesting and engaging viral videos which promoted recycling and safe driving.

“We’re proud of the success “Think Blue” has achieved in other countries and we look forward to emulating the same success in Oman over the coming years,” concluded Mr, Oliver.

For more information please visit: http://www.facebook.com/volkswagenmiddleeast or Think Blue Sweden: The Fun Theory
 

The magazine will be mailed to customers throughout Oman who have recently joined the world of Audi. It will also be available in the Audi showroom as well as selected 5-star hotels and retail outlets in the Sultanate.

The Audi magazine works with journalists, photographers and designers to cover the latest regional and international news, events and product launches, as well special features about art, design, technology and innovation. The result - wide-ranging topics, a high level of journalism and impressive visual design.

"Audi is the fastest growing premium brand in the Middle East, so we feel it is the perfect time to create a magazine to keep current and prospective customers up to date with the latest Audi news throughout the region and internationally," said Jeff Mannering, Managing Director Audi Middle East.  "The magazine is part of our ongoing global strategy to delight customers and will serve to communicate new model launches, technologies and news, and reinforce our brand claim "Vorsprung durch Technik (Advancement through Technology)."

Hosting the media launch of the Audi magazine, Abdel Kareem Awwad, National Marketing & Sales Manager at Audi Oman, said: “We are delighted to be introducing the new magazine to our customers in Oman – ensuring they receive the very latest information about the Sultanate’s premium automotive brand. I am sure that our tech-savvy and sophisticated customer base here in Oman will appreciate the opportunity to receive the new magazine in a range of hard copy and interactive formats.”

In keeping with Audi's innovative approach, the Audi magazine will be available in a range of different formats. The print version of Audi magazine is supplemented by an interactive edition for iPad and iPod. The content of the customer magazine is adapted in a user-friendly manner for the apps, enhanced with numerous films, picture galleries, and full-screen 360-degree rotating views.

On the display of the visual quality of the articles becomes an even more palpable experience. Users can navigate through the chapters and stories with the tap of a finger. The magazine can be downloaded from Apple's App Store, free of charge. In addition to the apps, there is also a browser-based version of Audi magazine, which permits an access on PCs and other digital devices.

To find out more about Audi in Oman, or to book a test drive please call +968 245 84510, log on to http://www.audi-oman.com/Oman or visit any Wattayah Motors showroom where a team of fully qualified sales consultants will be able to assist you.
 

Muscat, 21 November, 2011:  Volkswagen in Oman, distributed exclusively by Wattayah Motors, has announced the official opening of its exciting new showroom facility in Athaibah – expanding its operations in Muscat with the opening of its second major showroom in the city.

The new showroom will give customers a new and exciting location in which to visit and experience the wide array of world class Volkswagen cars and SUVs available to the motoring public in Oman.

Wattayah Motors General Manager James Oliver, along with other officials, declared the new showroom officially open today in front of selected guests and media representatives.

The rapid growth of the Volkswagen brand in recent years has led to the decision to expand its operations and open  a second location that will be convenient for the customer by offering a new location in Muscat, allowing the company to display the wide range of models and facilities they offer to even greater effect than in the past with an added facility.

The models that will be displayed  include all of Volkswagen’s bestselling cars  including  the Golf, Passat, Dakar rally winning off road powerhouse the Touareg, Tiguan, and the enormously successful all-new Jetta, that has already proved extremely popular following its launch in May this year.

Commenting on the launch of the new showroom, James Oliver said: “We are delighted to be officially opening our second Muscat showroom here in Athaiba – reflecting the continuing growth and expansion of our Volkswagen business here in the Sultanate.”

“In recent years Volkswagen has started to become an increasingly popular brand here in Oman and the Middle East region, as more and more members of the motoring public recognise the world class engineering, build quality, power and style offered across so many diverse models. This expansion is also in line with Volkswagen global aim to be the number one car manufacturer in the world by 2018, a goal which Oman is strategically aligned to support.”

“The safety features of every Volkswagen have also ensured that our cars have become one of the most popular brands among families and young executives who are increasingly concerned about ensuring the safety of their loved ones travelling in the urban areas or to the more remote regions of the country.”

He explained that the expansion into a second showroom in Athaiba, adding to their existing Wattayah premises would also give customers the added benefit of having two showroom locations to choose from depending on where they live or work in the Muscat Governorate area. In addition we also plan a major expansion of Volkswagen throughout the Sultanate to bring the world class service of Volkswagen within easy reach of everyone.

The new showroom will ensure that more models than in the past can be displayed allowing the customer to easily view and access the widest range of Volkswagen cars and SUVs – helped by Wattayah Motors highly experienced and knowledgeable sales team.

Visitors to the new showroom will also be able to benefit from the ongoing service excellence campaign from Volkswagen that has been designed for motorists who just love to drive.

On select models including the Tiguan, Jetta, Golf GTI, Scirroco and Touareg customers can benefit from 5 yeas years extended warranty, 5 years/60,000 km free service, 3 years roadside assistance and a first year’s motor insurance free until 31st December 2011

For more information about the new showroom and its facilities, the ongoing promotion or to arrange a test drive, please contact your nearest Wattayah Motors showroom or call 24584510 where a team of fully qualified sales consultants will be able to provide more information.
 

Muscat, 19th November, 2011:  The brand new Peugeot RCZ sports coupe with its revolutionary new looks and styling has been launched in Oman with the help of the Sultanate’s singing sensation Salah Al Zadjali.

The RCZ is totally unique among its Peugeot counterparts and brings a new era of French chic and sophistication allied to revolutionary design features to the motoring landscape in Oman.

Salah Al Zadjali added a sense of glamour and excitement to the launch when he appeared in the new Peugeot RCZ and sang at the Peugeot showroom in Athaiba when the car was unveiled to the public for the very first time in Oman.

Since its launch in Europe, the car has won rave reviews around the world for its innovative styling and looks that have captured the imagination of drivers around the world who have relished its combination of stunning looks, elegant interior and powerful sports-driven driving experience.

Featuring a powerful Turbo 156 hp engine, 6 speed automatic gear box, 18 inch alloy wheels, sports car style front seats, carbon fibre roof, mobile rear wing feature, space for two back seat passengers and a unique double bubble roof – the new Peugeot RCZ is a sensational achievement in modern automotive design and engineering that is uniquely French in its styling and approach.

European Motors, part of the Zubair Automotive Group, is the sole distributor of Peugeot in Oman and General Manager Bob Seshadri said: “We are delighted to be introducing this fantastic car to Oman – which is one of the most original and unique sports coupes ever developed in the world and among the most distinctive designs that Peugeot has ever created.

“We believed that a car of such celebrity stature needed a status conscious celebrity to launch it in the Sultanate and we are delighted that Salah Al Zadjali was able to provide his endorsement and support for this amazing car.  Salah recognises the amazing chic styling that goes into the RCZ and has loved the time he has already managed to spend behind the wheel.

“I am confident that the style conscious Omani public will be eager to test drive and then own the new RCZ that is set to turn heads on roads all over the country once this great new Peugeot starts to appear on the streets.”

The Peugeot RCZ has convinced motoring critics around the world about its benefits since the car was launched – including the world’s most popular and watched television motoring show – Top Gear.

When Top Gear reviewed the Peugeot RCZ they said: “The RCZ is one of a handful of cars that have the visual impact of something four or five times the price.  It looks like a proper show car oozing with improbably, even impossible, design ideas like the double bubble roof that runs seamlessly into the curved rear window.  This car is a stunner.”

Commenting on his participation at the launch event and endorsement of the new car, Salah Al Zadjali said he was delighted to have been given the chance to support the introduction of such a unique and good looking car to the Sultanate.

“Peugeot has always designed and produced great looking cars that match French style and sophistication with quality European engineering and I have loved already having had a short opportunity to experience this car behind the wheel. 

“It is a fantastic achievement by Peugeot and I have no doubt that it will prove hugely popular here in Oman where all of us love our cars so much – and how they look as much as what happens under the bonnet,” said Salah Al Zadjali.

To find out more about the Peugeot RCZ and to book a test drive either call 245 00000 or visit the Athaiba showroom where the European Motors sales team will be on hand to offer any advice or assistance required.
 

Muscat, October, 2011:  When it comes to buying a car for pleasure or business – Mohammad Al Balushi has known only one place to go to buy any vehicle he needs for nearly 40 years and that is the Zubair Automotive Group.

One of the most loyal and dedicated customers the company has ever had, Mohammad and his family have been the proud owners of vehicles from Mitsubishi, Dodge, FUSO, Volkswagen, Audi and most recently Peugeot.  

For someone to keep coming back to the same supplier for so long, a company has to be doing something special and Mohammad’s long time devotion to the Zubair Automotive Group is because of the quality, performance and value of the vehicles, the excellent showroom service he has received, a true commitment to Omanisation and many years of excellent service for all the vehicles he has owned.

His four decade journey with the Group began when he bought a Mitsubishi Galant two door shortly after Zubair brought the brand to the Sultanate for the first time back in 1972.  “Zubair Automotive were offering great prices and the car had a really dynamic performance and as my first car I was delighted with how it performed – even off road as effectively as a 4 x 4 would given we had very few paved roads in Oman at that time.

“I next bought a Mitsubishi Colt that I used for business to take water to foreigners on the ships at Sultan Qaboos Port where they could sometimes stay for as long as a month at a time.”

Mohammad Al Balushi then moved into the construction business and turned again to Zubair Automotive for his needs and bought a Dodge D700 tipper truck that proved to be the perfect vehicle for transporting construction materials such as cement, blocks and steel – at the same time had also bought himself a Dodge two door sports car.
Soon his growing business needed additional support and he turned to a highly capable FUSO truck that he found better than any other to keep the engine cool on long drives to Salalah, a great price and excellent fuel economy.

Having also owned two Mitsubishi Pajeros in his time as well, he is convinced that the Pajero is by far the best off road 4 x 4 vehicle available in Oman in terms of its ability to cope with any kind of rugged off road terrain, a smooth drive and engine power.

He has also owned some of the German vehicles supplied by the Zubair Automotive Group and first bought a VW Passat and was delighted by both the German engineering quality it offered him and a special offer when he bought it that enabled him to win RO 250 – proving that for decades the Zubair Automotive Group has offered the best deals to its customers.
Mohammad has also now started to share his love of all things Zubair Automotive with the rest of his family and first bought an A4 for one of his daughters who loved the car with its powerful drive and excellent technology.

Most recently his affection for Zubair Automotive brands have stayed in Europe but have moved to France with the purchase of a Peugeot 207 for another daughter who loves driving this chic and highly advanced car.  Meanwhile Mohammad has purchased a Peugeot 407 for his own business purposes.

“The Peugeot 407 is both stylish and practical with great fuel economy and is the perfect vehicle for a businessman like me who is regularly on the move and needs to move around a lot.  It is comfortable with great performance and has all the features that I am looking for,” says Mohammad.

Explaining his long-term loyalty to the Zubair Automotive Group, he added: “I have always received better customer service in the Zubair showrooms compared to other distributors and like the fact they have strong Omanisation levels and I can always deal with a fellow Omani when I visit a showroom.

“I have also always enjoyed excellent servicing and quality from Zubair and feel very comfortable with what they have provided me with for so many years and this reinforces the wonderful features that all of the Group’s vehicles have offered me with their blend of quality, good performance, comfort and fuel economy.”

Other vehicles he has owned from the Zubair Group include a Mitsubishi Lancer, a Canter Tipper truck and a Dodge Charger as well.

Senior executives at the Zubair Automotive Group are delighted to have had such a loyal and dedicated customer over so many years and someone who has been able to experience the full range of leading brands that the group has offered over the years.

Bob Seshadri, General Manager of European Motors, the Zubair Automotive Group company who distribute Peugeot, commented: “We were delighted that once again Zubair Automotive was able to provide Mr. Al Balushi and his family with their latest cars.  It is always highly encouraging and rewarding to hear of customers who are so supportive of the customer service and quality of after sales that we offer across the whole of Zubair Automotive.

“We are looking forward to continuing to delight Mr. Al Balushi and his family with Zubair Automotive vehicles for many years to come.”

 

Unit Will Go Direct To the Customer – Providing Convenience and Time Saving

Muscat, 5 June 2011: FUSO, a leading supplier of commercial vehicles for business and industry and represented by General Automotive LLC in Oman, has unveiled a new mobile unit that will travel around the South of Oman providing on-site services to FUSO customers operating in remote and non-urban environments.

The new “direct to the customer” service will be particularly useful for PDO operators who are one of the main FUSO customers in the southern part of the country. The objective behind the new initiative is to provide a service that is convenient which will offer significant time savings for FUSO operators.

The new onsite Mobile Service Unit operated by a specialised technical team ensures service work and maintenance can be conveniently done at the operator’s location – ensuring they lose as little time as possible by not having to move their vehicle to the nearest FUSO service centre.

Fleet Operators working in these areas are therefore able to ensure they maximise the use of their range of FUSO commercial vehicles and can benefit from personalized and individual service and other technical support in the most efficient manner.

Commenting on this, K. Anantharaman, FUSO Service Manager said: “Continuous improvement in the services we offer to our customers is the key to the success of the Zubair Automotive Group. This all new FUSO Mobile Service Unit will take us closer to our customers who face the tough climates in this area and give them a convenient and efficient relief services for their fleet.

“Our specialised mobile team members, Mohd Iqbal, Adil Mafoudh, Kaiser Ali and Mumtaz, will serve the customers perfectly as they are fully equipped with the necessary tools and technical equipment to carry out routine service maintenance and minor repairs.

“The decision to create the new Mobile Unit comes from a clear understanding that we have for the highly specialised needs and requirements of our customers here in the south of Oman. Most of the FUSO operators simply cannot afford the luxury of the time involved to take their vehicles to and from the Service Centres – which is why we have created this special unit to specifically cater to them.”

The FUSO range of commercial vehicles are exclusively distributed in Oman by the General Automotive Company, a part of the Zubair Automotive Group, and are among the most popular and widely recommended commercial brand of vehicles for business and industry in the Sultanate.

‘Effective sales training is integral for success in business’ 

Chiyuki Nishio is a seasoned veteran with Mitsubishi FUSO. A mechanical engineer by profession, he joined the truck and bus maker in 1983 in Japan. In three decades of his diverse career within the company Nishio San has served in various departments. He spent four years in engineering, seven in production management, 15 in after sales service and his latest role is as sales trainer, which he began a year ago. Nishio San was in Oman recently to train sales advisors of General Automotive Company.

What made him move out from within the factory environment to a trainer’s job?  The main reason he cites is: “I like to work with people, customers, engineers, colleagues, distributors and our approved dealers in various locations around the world.”

Nishio San’s geographical footprint for sales training workshops is global and includes Germany, Indonesia, Algeria, Japan, Oman, America and most ASEAN countries where Mitsubishi FUSO is active and also faces stiff competition. These markets represent over 100 retail centres for Mitsubishi FUSO.

Considering the diversity in the markets – they way they operate, language and cultural differences, Nishio San always finds it a new and exciting challenge while facing the audience. “No two markets are the same, no two audiences are the same and I have to find ways and means to communicate and in some cases, break the ice. The major advantage he has is that he trains the trainers in each assigned destination.

How does he do that? “It is important for me to first understand the general character of each market and the audience that I am involved in for training purposes. I can openly joke in America where people are open-minded and have good sense of humour. This approach, however, doesn’t work in Japan or in some Asian countries my audience can be conservative and more culturally sensitive,” he says.

For the success of any training programme, the active participation of students is very important. “I have to ensure that I have their attention. Drawing attention to the class or session can be a challenge and I believe that the learning sessions have to be enjoyable also. Hence our training sessions are broken into class room and field modules.”

Nishio San’s training sessions usually have a group size of 10-15 people. “This is good for me to observe them and get attention. The levels of reception from the audience can be mixed. One may find an extra attentive and eager participant on one hand and a totally disenchanted participant who probably has been asked to participate in the training session against his wishes!” In either case, the trainer has to ensure that the information shared or projects discussed during the workshop get equal importance and good feedback.

To ensure that the week long programme is a success, Nishio San has to ensure that its contents are being accepted by the participants in a competitive spirit. As a result, the trainer has devised several motivational methods including running a small competition within the group and rewarding the shining stars. After a day’s session is over, he hands an objective type questionnaire to the participants. “The results help me understand how much of the inputs discussed really have been absorbed and how much work has to be carried forward. Besides this, it also helps in creating some excitement within the group for the forthcoming sessions,” he says.      

The training format is designed by specialists in the US and is modified according to markets.  When asked the real need for such workshops, Nishio San says: “Usually, a sales person focuses only on pricing. We think sales can be influenced by a better understanding of the customer’s needs and with adequate knowledge and training the sales person can justify and convince the customer about the package he is purchasing. Sales successes are a result of combining knowledge and skills in a balanced way and effective sales training is integral for success in business.”

Mesehar Sa’ud and Mitsubishi Oman, represented by General Automotive Company, announce the start of the Ramadan promotion campaign. The campaign offers customers exciting deals during the promotional period, starting on July 10 until August 31.

All customers who purchase vehicles during the promotional period will benefit from 6-year unlimited mileage warranty, 6-year roadside assistance, free registration and a free gift voucher. In addition to this Mitsubishi Oman has some special additions to each model.

All Pajero, Outlander, Galant and Pajero Sport models will benefit from 3year/50,000 km service package. All Lancer, Lancer EX and ASX models will benefit from a 2year/30,000 km service package. Additionally, all customers who purchase a Galant, Lancer 1.6L or Lancer EX models will benefit from free insurance.

Pajero customers will have something more to celebrate for this Ramadan. In addition to Ramadan, Mitsubishi Oman is also celebrating the 30-year anniversary of the Pajero.  To coincide with the Pajero 30th anniversary, Mitsubishi Oman has introduced a commemorative limited edition of the legendary Mitsubishi Pajero SUV. The specially prepared 30th anniversary edition is based on the Pajero 3.5-litre MIVEC V6 with INVECS II 4-speed automatic transmission in GLS trim.

Distinguishing features include a range of stylish exterior chrome upgrades such as nudge bars, chrome door accents, chrome wheel cover and special edition 30th Anniversary badges.

For Ramadan all Pajero 3.8 and 3.5 DVD variants, and also all ASX models, will get a free navigation system, while all Pajero GLS variants get free Llumar window tinting.

To further celebrate the joy of the holy month, Mitsubishi is also offering anyone who visits the showroom, during the promotional period, a chance to win a new Samsung galaxy S2 every week. Anyone taking a test will also receive a free gift. “Ramadan is a time of generosity and we don’t want anyone to feel left out. That is why we have something for everyone, regardless of whether you buy a car or not. Just visiting our showroom or taking a test drive is enough,” says Mark Tomlinson, general manager of Mitsubishi Oman.

“So what are you waiting for?” asks Mesehar Sa’ud. “Head over to your nearest Mitsubishi showroom today and you could be the luck winner of a new phone or even the proud owner of a brand new Mitsubishi,” he added. Keep yourself updated with the latest news on the offers by visiting Mesehar Sa’ud’s facebook page.

European Motors, the exclusive distributor for Peugeot in Oman, is celebrating the most festive season in Oman, ‘Ramadan’, by offering customers exciting deals on all cars purchased during the promotional period, from July 21 to September 21.

“Ramadan is a very special period that is both religious as well as celebrative. It is a time of giving. As such we would like to offer our customers a purchase that offers true ‘peace of mind’ for the duration that they will own the car,” said Bob Seshadri, General Manager of European Motors.

All customers who purchase a Peugeot during the promotional period will benefit from a 5 Years/ 1,000,000km warranty and 5 Years / 60,000 km free service and maintenance with absolutely no hidden charges involved.

Peugeot vehicles are advanced in technology and superior in style and are the perfect cars for anyone on the lookout for style, reliability, good after sales service and also great value for money. To emphasise the latter, Peugeot Oman is offering customers very attractive starting prices on all models during the promotional period.

Mr. Seshadri says, “It is the general perception of the public that owning a Peugeot would cost too much money to maintain and offer sub-par resale values. This couldn’t be further from the truth and our 5-year warranty and service package reinforces this fact. We are also offering guaranteed trade-in-values to address any concerns about resale.”

To find out more about the new Ramadan promotion or to test drive one of the wide array of cars offered by Peugeot you can call 24500700 or visit the conveniently located Athaiba showroom where the European Motors sales team will be on hand to offer any advice or assistance required.

When you buy a car from Volkswagen Oman this Ramadan it will give the owner the feeling they are getting a new car every year for the next 5 years thanks to the special promotions on offer during the month of giving.

This Ramadan Volkswagen Oman is celebrating the time of giving by offering every new owner a superb special package that includes a 5-year extended warranty, 5 year or 75,000km free service, 5 years roadside assistance, free insurance for selected model and a special VW gift for every purchase.

Announcing the special Ramadan promotion, Volkswagen Oman General Manager James Oliver said: “We are delighted to launch our special Ramadan offer which we are confident will prove extremely attractive to new and existing customers alike, looking to change or upgrade their car.”

“We have noticed that most of our customers will change their vehicle in less than five years which means the offer we have effectively ensures their car stays as good as new throughout the ownership period – helping to retain its value and make it a much better car to sell on in the future.”

The offer will apply to a wide array of selected models from the VW range of cars – but Mr. Oliver and the sales team operating from showrooms at Athaiba and Wattayah in Muscat plus Nizwa, Sur and Salalah believe that most demand will come for the Jetta, CC, Tiguan, Touareg and Golf models.

“We have also found that our customers who bought their cars last Ramadan have been delighted with the value and quality of their vehicles and have loved the peace of mind and added value offered through the 5-year package.

“It means that we really believe that for our customers buying a new Volkswagen really is the gift that keeps on giving year after year,” added Mr. Oliver.

Volkswagen Oman is also so confident of the quality of their Ramadan offer from last year and the new 2012 offer that they are using endorsements from customers to promote the offer.

National Sales Manager Maher Kader said: “As a company that is built on its reputation as “The People’s Car” we wanted to show just how close we have got to the people of Oman this Ramadan.

“We were delighted to get such a positive response from our customers who were more than happy to get involved with the campaign and put their name, picture and positive endorsement of the cars and our great offers to the public domain.

“Volkswagen Oman would like to thank all of our customers for their support for this campaign and the enthusiasm they continue to show for our world class range of models.”

Sales staffs at the company’s showrooms all over the country are now gearing up for what they are anticipating will be their busiest time of the year.

This year the Ramadan promotional period will commence on 10th July and run until 9th September – allowing customers a full two months to benefit from the great offers from Volkswagen Oman.

To find out more about the offers or to arrange a test drive, visit your local showroom or log on to www.volkswagen-oman.com

Mustafa Abdullah Al Belushi, holder of ticket number 04112, emerged as the lucky prize winner of a brand new Chrysler 200 after his ticket was drawn during the first of three Blue Box Raffles organised by Dhofar Automotive, as part of their ongoing Ramadan promotion.

Speaking about his experience after winning the Chrysler 200, Mustafa Abdullah Al Belushi said, "The Chrysler 200 has exceeded all my expectations in terms of safety, performance, design, luxury and comfort.  My attitude toward the Chrysler brand changed when I test drove the 200 at the Dhofar Automotive Pre-Ramadan road show in Sohar. This event gave me a first-hand experience of Chrysler and its iconic models,” Al Belushi added. 

The Blue Box offer from Dhofar Automotive is a test drive and purchase initiative in Ramadan. Any one test driving a Chrysler 200 or purchasing any vehicle in the Chrysler Group stable will get an automatic entry into the Blue Box Raffle. This raffle gives you the chance to win one of three brand new Chrysler 200 vehicles.

“I would like to personally congratulate Mustafa Abdullah Al Belushi on being the lucky winner of our first Blue Box Raffle, and to those that missed out this time, there's still two more cars left to win so do not be disheartened,” said  Chris Edwards, General Manager of Dhofar Automotive.

To find out more about the new Chrysler 200 and the Blue Box Raffle or to book a test drive – call 00 968 24 584 530 or visit your local Dhofar Automotive showroom from Saturday to Thursday between 9:30am to 12:00 noon and 7pm to 11pm during the holy month of Ramadan.
 

The 2012 Dodge Durango is one of the best family-oriented SUVs on the market today and Dhofar Automotive’s Ramadan promotion has raised the bar once again for its value in the seven-seat SUV segment.

With its four-wheel independent suspension, near 50:50 weight distribution and responsive steering and handling, Durango has driving dynamics unlike what you typically find in a sport-utility vehicle (SUV). The new Dodge Durango’s distinctive bold Dodge design craftily houses a spacious three-row seating arrangement for seven-passengers. 

Passengers will also feel materials that are soft to the touch and an interior that is refined with a functionality that gives owners a first-class experience. The Durango’s interior is also extremely comfortable for all three rows of passengers making it perfect for a long drives with the entire family. And with more than 30 storage areas, 28 seating configurations and a rear cargo area of nearly 85 cubic feet; there’s a surprising amount of interior flexibility.

Utility may be one of Durango’s key attributes, but safety did not take a back seat during development. As such, the Durango also features more than 45 safety and security features, including electronic stability control (ESC), Hill-start Assist (HSA), Blind-spot Monitoring (BSM) and more

For families taking a long road trip, the Dodge Durango offers the latest high-tech features to keep drivers' eyes on the road and passengers entertained. The Durango, depending on model, offers a remarkable 10-speaker Alpine premium sound system including a subwoofer and high-powered 506-watt amplifier. The available Rear DVD Entertainment Center features an input jack to accommodate gaming and video devices. The system also includes a remote control and two wireless headsets. An available remote USB port and Bluetooth streaming audio lets you stream live music from compatible devices.

“The 2012 Dodge Durango has been incredibly well received by our customers,” said Chris Edwards, General Manager of Dhofar Automotive. “One message we hear repeatedly is how spacious and refined the Durango’s interior is. And when you combine this with its best-in-class power, towing and driving range coupled with our Ramadan promotion; it’s a vehicle that is hard to ignore.”

Durango also delivers the perfect blend of power and fuel efficiency. Its award-winning 3.6-liter Pentastar V-6 engine delivers a best-in-class horsepower along with a best-in-class driving range. For those in search of more power there is the available HEMI V-8 engine with Fuel Saver multi-displacement technology that also delivers a best-in-class horsepower. Both engines also deliver best-in-class V-6 and V-8 towing with standard trailer sway control on all models.

For Ramadan Dhofar Automotive is giving all new Dodge Durango customers free registration, free 5 year/100,000km warranty, free AAA membership, a free high-value gift and an automatic entry into the Blue Box Raffle.

To find out more about the new Dodge Durango or to book a test drive – call 00 968 24 584 530 or visit your local Dhofar Automotive showroom from Saturday to Thursday between 9:30am to 12:00 noon and 7pm to 11pm during the holy month of Ramadan.

This Ramadan Volkswagen Oman, represented by Wattayah Motors, is celebrating the time of giving by offering every new owner a superb 5-year/unlimited kilometre extended warranty and more as a testament to the vehicle’s superior German build quality and top-notch reliability.

This year’s Ramadan promotion once again will help owners to keep their new car effectively new for 5 years thanks to a package that offers every new owner a 5-year extended warranty, 5-year or 75,000km free service, 5-year roadside assistance, free insurance for selected models and a special VW gift for every purchase.

The new Volkswagen CC – launched in May this year – is among the cars on offer. The new CC has been, both technically and visually, updated this year. With its dynamic, elegant silhouette, the new Volkswagen CC has all the makings of a design classic. The team led by Klaus Bischoff, Head of Design for the Volkswagen Brand, reworked the front and rear body sections of the Volkswagen CC. This has given the Volkswagen an even more elegant yet dynamic overall image. New alloy wheels and car colours complement other exterior modifications.

Technology features such as adaptive chassis control DCC, a dual clutch gearbox DSG and 4MOTION all-wheel drive give you the option of sports car dynamics or luxury car comfort. It also continues to offer an incredibly stylish and luxurious interior that looks like it belongs in a much more expensive car.

The interior exhibits a style that is as dynamic as it is elegant. The dashboard was already modified once last year; since then, the two storage drawers integrated above the centre console in the first generation CC were replaced by an analogue clock in the style of that in the Phaeton. Another new option is a brown interior; this includes the dashboard, which coordinates especially well with the also reconfigured wood accents and colours of the leather seats.

Customers who purchased the car last year were so happy with the great deal and the amazing quality and reliability of the cars they received a year ago that they are helping Volkswagen Oman celebrate the time of giving this year by actively endorsing this year’s great offers.

“We have also found that our customers that brought Volkswagens last Ramadan have been delighted with the value and quality of their vehicles and have loved the peace of mind and added value offered through the 5-year package,” says James Oliver.

Mohammed Rashid Hamood Al-Touqi and Mohammed Salim are just two such satisfied customers, both of whom became the proud owners of a Volkswagen CC last Ramadan.

Mohammed Al-Touqi decided to pick up his navy blue CC after being attracted by the Ramadan package:  “I travel to Dubai every weekend with my friends and my CC is always the car of choice for the trip because of its comfortable ride for the journey. And because of the 5-year package I didn’t have to spend time thinking about the service and maintenance.”

Mohammed Salim comes from a family that is familiar with the Volkswagen brand with his father being a long-time Passat owner: “I love with my car; it is comfortable, stylish and perfectly reflects my lifestyle. I still remember the trip I took to Barka Fort with my friends and the performance and comfort of my CC made our journey absolutely amazing.”

Sales staff at showrooms all over the country are now enjoying their busiest time of the year as customers visit to find out more about the promotion.

This year the Ramadan promotional period commenced on July 10 and will run until September 9 – allowing customers an extended period to benefit from the great offers from Volkswagen Oman.

To find out more about the offers or to arrange a test drive, visit your local showroom or log on to www.volkswagen-oman.com.

For Ramadan, Dhofar Automotive is offering customers incredible deals on every purchase and a chance to win the newly launched 2012 Chrysler 200 Sedan. 
The Chrysler 200 is a car that delivers its own recipe for attitude, performance, luxurious comfort, safety and detailing, at an incredibly affordable price.

When it comes to style, no shortcuts were taken. The Chrysler grille and badge, fascia and fender sculpting, and pronounced deck lid announce the 200’s bold arrival. It takes to the streets, boasting clean surfaces, sleek lines and a bold stance -  this combination gives the Chrysler 200 some serious presence.

The same is true for the interior as well. It is beautifully crafted and wraps the driver and passengers in a level of quality materials and craftsmanship that is world-class. Abundant standard features and innovative technologies give the interior a truly plush and hi-tech feel. Better still, the 200 includes every available safety feature as standard on every model to keep your family safe.

The 2012 Chrysler 200 is offered with two engine options; the proven 2.4-litre World Gas Engine or with a 3.6-litre Pentastar V6 engine which provides an even more exhilarating driving experience that offers customers the best of both worlds - exceptional power and outstanding fuel economy. Drivers and passengers can look forward to an agile, confident, handling performance in all driving situations, and one of the quietest cabins in the segment, ensuring a great drive with outstanding performance.

“The 2012 Chrysler 200 Sedan is proof that a well-made, luxurious, American mid-size sedan not only exists, but hails from a place where hard work and style have been a hallmark for generations,” said Chris Edwards, General Manager of Dhofar Automotive. “It is a fabulous looking car, packed with the latest safety equipment, a powerful engine and luxurious comfort for the driver and passengers inside.”

The Chrysler 200 is a true contender in the ultra-competitive midsize car category offering a high level quality and craftsmanship, state of the art technology and true value, with prices starting from just RO 7,990.

To find out more about the new Chrysler 200 or to book a test drive – call 00 968 24 584 530 or visit your local Dhofar Automotive showroom from Saturday to Thursday between 9:30am to 12:00 noon and 7pm to 11pm during the holy month of Ramadan.

Audi Oman, represented by Wattayah Motors, announces Clive Dias, Sales and Marketing Manager for Audi, as the first Certified Sales Manager by the Audi Management Academy in Oman.

This certification is awarded following the first year of a two-year training by Audi Middle East’s Audi Management Academy, which provides structured development programs across levels with modules such as Psychology of Leadership, Trend Analysis, Strategic Planning and Resource Management. The selection of candidates for training is based on an assessment done by Audi Middle East during the recruitment process. In addition to guidance, participants also exchange best practice examples on a regional as well as international level.

Discussing the achievement, Abdel Karim Awwad, National Sales and Marketing Manager of Audi Oman, said, “We congratulate Clive on being Audi Oman’s first ever Certified Sales Manager and are certain that he will bring best practices to the Oman market. The difference that the Academy program has made is already felt throughout the dealership - mainly with regard to strategic planning of the business and increased customer focus.”

On being awarded the certification, Clive Dias, now Audi Certified Sales and Marketing Manager, said, “The training was a brilliant opportunity to learn about the Audi performance management techniques applied worldwide. The structured program will positively impact not only on staff but ultimately business performance. I am very lucky to have been chosen and am pleased to be Oman’s first Audi Certified Sales Manager.”

To ensure effective implementation, the program starts off with a detailed audit of existing processes and management skills at the dealership and includes comprehensive follow ups, performance reviews as well as one-on-one coaching.

The Audi Management Academy equips Audi employees to deliver the ‘Audi experience’. Specifically designed to work with dealership management in the region it ensures that expectations of customers and stakeholders in the Middle East region are well met.
 

Audi Oman, represented by Wattayah Motors, announces that the Audi A8 has been named the most attractive large premium car in the U.S. study “J.D. Power APEAL” and, at the same time, achieved the highest APEAL Study score of any model in the industry in 2012. The Audi A6 also received a very positive response from participants of the study taking first place in the midsize premium category.

The U.S. study measures how satisfied customers are with their new car in the first 90 days – taking factors such as design and performance into account. It examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes.

The 2012 APEAL Study is based on responses gathered between February and May 2012 from more than 74,000 purchasers and lessees of new 2012 model-year cars and light trucks who were surveyed after the first 90 days of ownership.

“The feedback of consumers is the deciding factor for the success of a vehicle and a car manufacturer overall,” says Abdel Karim Awwad, National Sales and Marketing Manager of Audi Oman. “The Audi A8 and A6 receiving such a prestigious consumer awards reaffirms Audi’s status as a producer of class-leading vehicles and is a testament to Audi’s continued focus on craftsmanship and engineering precision.”

The Audi A6, the successor to the world’s most successful executive sedan, is high-tech even amongst the business class. With its light body, sporty chassis and a wide array of new assistance and multimedia systems, the executive sedan features groundbreaking solutions in every area of technology. 

The Audi A8 sets new standards of luxury, dynamism and efficiency in the top automobile manufacturing league. Audi’s flagship demonstrates the brand’s proverbial ‘Vorsprung durch Technik’ featuring the latest generation MMI operating system with MMI touch, new driver assistance systems including night vision assistant and an elegant interior that is a benchmark for workmanship in its class.

• Woman of the Year — Aisha al Kharusi;
• Most Promising Woman of the Year Award — Salma al Hajri;
• Al Mar'a Excellence Award for Corporate Leadership — Farida al Raisi (Winner), Ilham al Hamaid (Special Commendation);
• Al Mar'a Excellence Award for Fashion Design — Amal al Raisi (Winner), Hala al Balushi (Special Commendation);
• Al Mar'a Excellence Award for Fine Arts — Maryam al Zadjali (Winner), Nadia al Amri (Special Commendation);
• Al Mar'a Excellence Award for Educational services — Dr Muna al Jardaniya (Winner), Dr Maha al Balushi (Special Commendation);
• Al Mar'a Excellence Award for Entrepreneurship and Innovation — Sharifa al Barami (Winner), Samah al Wahaibi (Special Commendation);
• Al Mar'a Excellence Award for Health Services – Dr Qamra al Sariri (Winner), HH Sayyida Basma al Said;
• Al Mar'a Excellence Award for achievements in Science and Industry — Dr Sabah al Mawali (Winner), Dr Salma al Kindy (Special Commendation);
• Al Mar'a Excellence Award for Technology — Dalia al Hassani (Winner), Aysha al Wahaibi (Special Commendation);
• Al Mar'a Excellence Award for Sports — Special awards to Raya al Habsi, Intisar al Tobi and Tahira al Yahyai;
• Al Mar'a Excellence Award for Petroleum Services —: Intisaar al Kindy (Winner), Ahlam Jahdhami (Special Commendation);
• Al Mar'a Excellence Award for Social Responsibility — Badriya al Siyabi (Winner), Amal al Zadjali (Special Commendation);
• Special Awards — Iman al Barwani, Dr Maria Clara Arbelaez and Alya Ahmed Suleiman

Volkswagen Middle East announced its collaboration with Rotana Group at the automotive manufacturers star studded event held at Yas Marina Circuit.

The yearlong collaboration between Volkswagen Middle East and Rotana Group was celebrated with a performance by Arabic star Wael Kfoury, who is signed to Rotana Audiovisual, and the world premiere of his new music video featuring a Volkswagen Touareg.

Discussing the collaboration Mr. Thomas Milz, Managing Director, Volkswagen Middle East said: "The partnership with Rotana Goup is a great fit for Volkswagen Middle East. People in the Middle East are passionate about music and cars, and the strong sense of individuality that they express through both interests. I look forward to the year ahead and the opportunity for Rotana Group and Volkswagen Middle East to further connect with people in the region."

The collaboration will see Volkswagen Middle East supporting Rotana Audiovisual and its artists at events throughout the region.

Magnus Kastner, Deputy President of Rotana Media Services expressed his excitement about the project and the opportunity to team up with one of the world's strongest consumer brands. "This cooperation once again confirms Rotana's capabilities to create integrated multimedia solutions and partnerships way beyond the normal spot buy."

Adding further comment on the partnership, Mr. Hady Hajjar, Executive Marketing Director, Rotana Audiovisual said: "The collaboration between Rotana and Volkswagen will set an example as one of the most powerful and influential music partnerships ever to be made in the Middle East. This joint venture between a regional music giant and an international automotive manufacturer is sure to have a positive impact on the market, and on consumers leading the way by perfect example."

Dubai, UAE 28 November 2012 – Volkswagen Middle East is proud to announce that the new Passat was yesterday awarded the coveted prize of the Middle East’s “Best Mid-Size Sedan”, at the 2012 Middle East Motor Awards (MEMA), held at the Expo Centre Sharjah.

The new Passat sets benchmarks in safety, technology, space and luxury, and outshone the competition to secure the prestigious award. “I am delighted that Passat has been honoured with the title of the Middle East’s “Best Mid-Size Sedan” by the experienced MEMA panel,” commented Thomas Milz, Managing Director, Volkswagen Middle East. “The Passat, which made its regional debut in May 2012, is a revolution in the mid-size sedan category offering affordable luxury, innovative technology, stylish design and German engineering, starting from only 93,500AED.”

All cars that enter the awards are judged on technical parameters such as design, safety, technical innovation and performance. Customer parameters are also scored evaluating driver satisfaction, emotional appeal, value for money and Middle East Friendliness. The Passat marked highly in all categories and was crowned the ultimate winner by the expert jury of regional motoring journalists.

“The Passat has proved to be a very popular model for Volkswagen in the region, and I’m proud that our achievements of redefining the standards offered in the mid-size sedan segment have been acknowledged with this prestigious MEMA accolade.” The Scirocco R was also awarded the “Best Premium Hatchback” at the ceremony, beating of stiff competition in the premium sector.

The Scirocco R combines power, performance, handling and the fun factor making it an outstanding sports car, and an economical companion on the roads of everyday life.

“At Volkswagen we pride ourselves on developing advances in technology, quality, safety and design offering the most sophisticated German engineering possible. 2012 has been a very successful year for Volkswagen Middle East, and I’m proud that our hard work and commitment to bringing premium Volkswagen cars to our customers in the region, has been acknowledged with the Passat and Scirocco R both winning awards,” concluded Milz.

Dhofar Automotive is the exclusive distributor for the Chrysler, Jeep, Dodge, RAM and Mopar brands in the Sultanate of Oman.

• Khalid Soomar and Amer Al Zadjali win the final round of Oman Rally Championship 2012
• GAC holds ceremony to award the top three Mitsubishi drivers of the final round

General Automotive Company, the sole distributor of Mitsubishi vehicles in Oman, held an award ceremony presenting the Mitsubishi-Rally Cup 2012 winners of the fifth and final stage of the Oman Rally Championship 2012 at the recently held Motor Show.

The latest version of the Evo – the Evolution X – along with the Lancer EX Rally is available at Mitsubishi showrooms across the Sultanate and General Automotive Company is inviting its customers to visit their local showroom to find out more about these amazing vehicles.

As a part of Mitsubishi's ongoing initiative to engage with the customers of tomorrow, a painting competition was organised at the Motor Show Oman 2012. General Automotive Company, the exclusive dealers for Mitsubishi in Oman, recently announced the winners of the competition at a two day event, during which all the participant's paintings were put on display at the at the Mitsubishi Showroom in Athaiba.

Announcing the competition winners, Mark Tomlinson - General Manager of Mitsubishi Oman said, "The Motor Show Oman is one of the most significant annual events in the automotive industry in Oman, especially because it gives us an opportunity to meet with Mitsubishi fans - young and old, and talk about what we love most, which is cars!"

He added, "We were delighted by the creativity and quality of the paintings completed by so many talented children and it was near impossible to pick the best ones - but it is my real pleasure to congratulate all the winners."

At the Motor Show Oman and with other initiatives throughout the year, Mitsubishi places special emphasis on the youth and children to shape opinions and inform the new generation about the high-quality automobiles that Mitsubishi is renowned for. In line with the same vision, Mitsubishi organised this themed art competition which were split into three age categories, the winners of each category are:

Group 1: Ages 3 to 5
Oviya Paul
R. Anantha Lakshmi
Soha Khan

Group 2: Ages 6 to 8
Altaf Shamsuddin
Dzati Nuryadin
Mohammed Abdul Muqtadir
Mukti Patel

Group 3: Ages 9 to 10
Al Yaqdan
Ashwin Villayanur Krishnan
Nusair Hameed

This activity was targeted at building a direct relationship with customers of the future, the children of today.

The drawings of all the participants were on display at the Mitsubishi showroom in Athaiba for two days, January 06 to January 07, and the winners received a special gift voucher from Mitsubishi on this unique occasion.

Zubair Automotive Group (ZAG) and the newly launched FOTON truck brand organised an intensive 4-day service training program for technicians in Muscat, from January 12 to 16, 2013. FOTON, Zubair Automotive Group’s most recently launched commercial brand, is a manufacturer of light and heavy-duty trucks, pick-ups, and buses, is ranked as the fourth most valuable brand in china’s automotive sector and has close ties and partnerships with various renowned global brands such as Cummins and Daimler.

Commenting on the inaugural FOTON training program, Mohamed Hubais, General Manager Commercial Group said, “Our customers depend on the assured reliability of a FOTON truck for business every day of the year. The advanced onboard technologies and integrated vehicle design of FOTON trucks offer maximum reliability and use the very latest in proven technologies. Expert FOTON technicians and skilled aftermarket personnel are vitally important to the success of our customers and our dealer operations. To that end, well structured and professional training programs such as these are invaluable.”

The training workshop was attended by technicians from the Muscat, Salalah, Nizwa and Sohar region. The primary objective of the training program was to provide the attendees with an in-depth introduction of the FOTON brand of vehicles and to enhance and improve the maintenance technology level and service abilities of FOTON technicians at Zubair Automotive Group.

Covered in the workshop was an introduction to FOTON engines and advanced technical training courses focusing on structural principles as well as diagnostic analysis of the vehicle’s electrical systems.

The breadth and depth of the training course including theory and practical training, as well as the expert instruction offered, greatly enhanced the trainees’ maintenance credentials for both FOTON Auman and Aumark products.

“This is only the first step towards the introduction of FOTON products to our technicians. There will be a series of advance technical courses in the coming months to ensure that our technicians are well trained on the product,” said Mohamed Hubais. “These courses will help them to apply their newfound knowledge on returning to their respective workshops. This will facilitate our desire to provide our valued customers with the best possible after sales service.”

The brand’s line-up includes four of their leading models – the Tunland pick-up, the View C passenger van and the Aumark and Auman light and medium commercial trucks. All vehicles are built to GCC standards and are more than capable of handling the harshest of working environments with ease.  The global quality standards and high-reliability perfectly meet the needs of the Omani market.

To find out more about the FOTON range or to book a test drive call 96283401. Customers are also invited to visit the conveniently located showroom in Athaiba where the FOTON sales team will be on hand to offer any advice or assistance required.
 

Wattayah Motors, the exclusive dealers for Volkswagen in Oman, are proud to announce that Taurus Car Rentals have significantly grown their fleet with the delivery of 15 new Volkswagen sedans - comprising the Polo Sedan, Jetta and new Passat models. Volkswagen’s sedans have been increasingly popular with clients looking at rentals and leasing of vehicles in the Sultanate and the deal with Taurus Car Rentals reflects the overall trend.

General Manager of Volkswagen Oman, Hemant Bhat said, “At Volkswagen Oman, we are particularly proud of our expanded 2013 model range. The Polo Sedan, Jetta and Passat have proved to be real successes in the Oman market due to their superb quality, reassuring safety features, on-road performance and overall value for customers. Volkswagen’s class-leading technology and fresh innovations take the hassle out of travelling and make journeys easier and more pleasant – we are certain that customers of Taurus Car Rentals will be pleasantly surprised with the Volkswagen experience.”

Mr. Sandeep Mehta, General Manager, of Taurus Car Rentals commented, “Taurus is committed to maximising customer satisfaction through prompt and reliable service, inclusive of car rental, long-term leasing and limousine service. To make sure we keep to our vision, it is essential that we partner with an automobile brand that’s as reliable as our dependable service. Our relationship with the team at Volkswagen Oman was almost an obvious choice; providing great customer service and superb vehicles. We’re very excited to bring the new vehicles into the Taurus fleet and are confident that our customers will have the best driving experience possible.”

Taurus Car Rentals offers customers a wide selection of cars through a modern fleet of vehicles from renowned brands. A range of sedans from Volkswagen will now be available at Taurus, and will include the newly launched Polo Sedan, the Jetta and the Passat.

With an elegant new look, both inside and out, the Volkswagen Jetta continues to appeal to those wanting a stylish mid-sized saloon, which is spacious and offers high levels of safety and security.

Available with a 2.5 litre 170hp five-cylinder engine and a six-speed automatic gearbox, the new Passat range includes four trim levels – S, SE, SEL and SPORT. The refreshed exterior styling belies the fact that the new Passat is the largest ever, measuring 4.868m in length. Timeless, dominant styling is created with clear, minimal forms and lines with a predominance of horizontal body elements, reflecting Volkswagen’s unique design DNA.

With the highest standards of modern automotive engineering and high quality workmanship, the new Polo Sedan completes the portfolio of sedan models that Volkswagen Oman offers to its customers in the region.

To find out more about Volkswagen’s 2013 range or to arrange a test drive, visit your local showroom or log on to www.volkswagen-oman.com.
 

Building on the success of the inaugural 2012 tournament, Audi Oman announces the second running of the Audi quattro Cup, which will be hosted by Muscat Hills Golf and Country Club on February 14th.

Abdel Karim Awwad, National Sales and Marketing Manager for Audi Oman, said "We are delighted to be bringing the tournament back to the Sultanate in 2013. Audi Oman would like to thank the Ministry of Sport, Oman Golf Committee and of course the team at Muscat Hills Golf and Country Club who have played an integral role in the tournament’s success to date. 2013 offers us the chance to build on the enthusiasm shown by the Sultanate’s amateur golfers last year and showcase our winners on a global platform in the USA."

The winning team from Oman will proceed directly to the World final at Trump National Golf Club, Los Angeles/USA from October 7th - 11th, 2013, Golfers from over 50 different countries will compete for the crown of the overall Audi quattro Cup winner.

The winners of the 2012 national tournament, Henry Obama and Christian Carton, explain the growing popularity of the Audi quattro Cup: "The opportunity to compete in South Africa against players from across the globe was the ultimate experience for us as amateur golfers. We thoroughly encourage golfers in the Sultanate to get their entries in and make sure they are in it to win it."

The event in Oman forms a part of the Audi quattro Cup, a series which is now widely considered to be the world’s premier series for amateur golfers. As the Sultanate pioneers a rapid investment into facilities and golfing excellence, the Audi quattro Cup offers the ideal platform for golfers to demonstrate their talent and competitive spirit. With this second running, Audi Oman is proud participate in this global event, which attracted over 1.3 million golfers in the last 22 years.

Roy Stopforth  from Muscat Hills noted "Muscat Hills Golf & Country Club is thrilled to have been chosen to host the prestigious Audi quattro Cup in Oman, for the second time. Being involved in a competition on an international platform is a huge responsibility and the whole team is looking forward to playing its part in making the tournament a real success. Judging by the reaction of competitors in 2012, we should see some real sporting action on the 14th of February."

Audi’s involvement in supporting sporting events aims to support people in the pursuit of excellence and precision details. In the same way that Audi itself is one of the leading manufacturers of cars, Audi sports sponsorship is an integral part of this approach.

In 2012 Audi dealers from 52 different countries worldwide organized a total of 808 tournaments and over 95,000 amateur golfers participated. For 2013 Audi received commitments from Brazil, Russia and Pakistan among many others to host Audi quattro Cup tournaments.
 

The Oman edition of the Audi quattro cup ended with plenty of action and a crowd-pleasing result as partners John and Shirley Prescott clinched first place in the competition. The Audi quattro Cup is the world's premier series for amateur golfers. The 2013 round is the second tournament organized by Wattayah Motors in conjunction with the Oman Golf Committee (OGC).

During the prize giving ceremony Abdel Karim Awwad, National Sales and Marketing Manager for Audi Oman, congratulated the winning duo for their outstanding achievement and thanked all the other participants in the tournament. He commented, "On behalf of Wattayah Motors - the official dealer for Audi in Oman, it is my pleasure to congratulate the winning team on having proven themselves as champion amateur golfers. The concept of the Audi quattro Cup is to help raise the profile of golf in Oman and to recognise the finest golfers in the Sultanate - and today we have done just that. We wish John and Shirley Prescott the best of luck for the World Final at Trump National Golf Club in Los Angeles later this year."

The second edition of the event in Oman forms a part of the Audi quattro Cup series. As the Sultanate pioneers a rapid investment in golfing facilities and nurturing player talent, the Audi quattro Cup offers the ideal platform for golfers to demonstrate their skills and competitive spirit. Audi Oman is proud to participate in this global event which has attracted over 1.3 million golfers in the last 22 years.

After winning the Muscat tournament, John and Shirley Prescott proceed directly to the World Final at Trump National Golf Club, Los Angeles, USA from October 7th - 11th, 2013, where golfers from over 50 different countries will compete for the title of overall Audi quattro Cup winner.

John Prescott from the winning team mentioned, "The Audi quattro Cup is a globally renowned amateur tournament. We were keen to participate, but it was such an achievement to actually win the tournament!"

Shirley Prescott added, "We really enjoyed the atmosphere of the tournament and are grateful to Audi Oman, Muscat Hills Golf and Country Club and Oman Golf Committee for organising this tournament. It raises the profile of the sport here. To be travelling to the World Finals in Los Angeles is a dream come true and we're both stoked to be competing in this international tournament."

Audi's involvement in sporting events aims to support people in the pursuit of personal excellence and precision.

For further information about Audi in the Sultanate or to book a test drive, please call 245 73700, log on to www.audi-oman or visit any Wattayah Motors showroom to talk with a sales consultant
 

The latest Jeep Jamboree, now in its 5th Edition, showed a record attendance by over 200 people who joined this off road adventure across the Sharqiya desert. At the event, organized by Dhofar Automotive, the exclusive dealer for Jeep in the Sultanate, Wrangler owners from across Oman were invited to participate in the 2 ½ day challenge to cross the desert. The trip comprised of challenging off road driving and pure driving adventure across some of the world’s most demanding terrain.

Commenting on the 5th edition of the Jeep Jamboree, Chris Edwards, General Manager of Dhofar Automotive said “The growing number of ‘Go anywhere and do anything’ adventure-loving drivers in the Sultanate is the perfect reason to bring back the Jeep Jamboree year after year. It’s a challenging, yet fun, journey for everyone and provides an opportunity for new Jeep owners to become comfortable with the capabilities of their vehicles in varying terrains like soft sand and steep dunes. With expert guides on hand to provide assurance and instruction, our Jeep clients feel comfortable to test their own limits and understand what their vehicle is truly capable of.”

Day one of the event saw the participants gather at the Dhofar Automotive showroom in Athaiba for a welcome and a briefing on the itinerary that lay ahead. First stop was the Al Raha Desert Camp where everyone registered and had dinner before hitting the road, led by the experts from The Guide Oman.

After the official registration and formalities were completed, the Dhofar team technicians were available to give the first time Jeep owners safety instructions and help them check their vehicles and tires to prepare for the drive. The convoy entered the night driving phase for two hours in the desert to arrive at the first base camp, where they wound down for night.

Every driver felt challenged, yet exhilarated, during every stage of this adventurous journey. Farooq Al-Hooti, who owns a 2008 Jeep Wrangler, said “This trip made me realize the potential of my vehicle as I had to push it to the limits to cross the sand dunes. I am glad I participated in the Jeep Jamboree and I am really delighted with the performance of my Wrangler. That is why I bought it. Jeep vehicles in general, and Wranglers in particular, are fit for any off road or on road challenge,” he said. “They are strong, reliable, and very suitable for mountain and desert driving. They also look good while driving in the city.”

On day two, the day’s driving began with a thorough desert driving briefing to educate drivers on what to expect, what to do and reiteration of safety requirements while driving. The actual Jeep expedition began by continuing along the Bedouin highway and moving onto smaller dunes at the periphery of the great Sharqiya. After two hours of driving, the Wrangler owners were encouraged to test their limits and drive their vehicles across even tougher sand dunes, allowing for more adrenaline-pumping activity.

Venkat Santhanam, a long time Jeep owner said "This expedition helped me understand more about techniques for driving in the desert and I was surprised how much I actually learnt about my Jeep, as I have had it for 4 years now. The training session that was conducted before the drive was very helpful. I felt confident driving along with the other Jeep enthusiasts on this trip."

Day two’s driving culminated just before sundown, leaving the evening to all participants and crew to set up their tents and wind down around a bonfire where entertainment, games and dinner followed. The third and final day started with another desert driving briefing session. At this point the drivers had to ramp up their confidence levels and capabilities to manoeuvre across even more challenging sand dunes, some of which were up to 70m high.

All types of vehicles and skill levels were catered for on this expedition, from novices to experienced drivers with highly-modified Wranglers designed to overcome the toughest terrains.

With the guidance of experienced professionals on hand and a team of technicians from Dhofar Automotive, the journey ended on the edge of the desert. Participants, re-inflated their tires and proceeded towards home, but not before proudly receiving their certificates that commended and certified their successful crossing of the great Sharqiya desert. All participants  headed back home with a brand new set of driving skills to add to their names, thanks to the Jeep Jamboree 5.

Mubarak Al-Farouji who recently bought his first Jeep said “I chose my Wrangler specifically for adventures like these. I was looking forward to the Jeep Jamboree and am delighted to have been a part of it. When you know how much your vehicle can do, it helps you become a better driver. It is necessary to know the capability of your vehicle so you can trust it and this is what Dhofar Automotive achieves each time its runs a Jamboree.”

The Jeep Jamboree will be back by popular demand for the sixth time in the Winter season of 2013, details will be available closer to the time. Visit Dhofar Automotive showroom for further information about all Jeep models and offers, or call (+968) 2458-4530.

Lebanese drift champion AbdoFeghali and Ginues world record holder  drifting in a Volkswagen GTI at the event 

Volkswagen Oman,(Wattayah motors)as a staunch supporter of motorsport in Oman, willsponsor Oman’s first ever Motorsport Festivalorganised by Oman Automobile Association between March 07 and 08, 2013.

Commenting on the event, Naji Zeitouni, Marketing Manager of Volkswagen Oman said, "It is the Oman Automobile Association that leads the overall endeavour to promote motorsports in Oman. With Volkswagen being such a consistent supporter of motorsports worldwide, it was only natural for us to be associatedwith such a landmark event in Oman. We are pleased to have supported racing initiatives in the past and are happy to do so once again. We look forward to a tremendous response for this motorsports event of the year."

If you have ever wondered how to drift a front-wheel drive car, Lebanese drifting champion AbdoFeghali will showcase just how this is done, behind the wheel of the sporty Volkswagen GTI. And as an added bonus and to commemorate the occasion, Volkswagen will be offering a very special deal on the hot hatch on location at the festival for the duration of the two days.

Taking centre stage at the event will be the Drift Championship, bringing together the best drifters in Oman in adrenalin packed competition where smoking tires and the art of sliding are the name of the game. 

The two-day event will keep petrol heads and keen motor racing fans entertained with numerousactivities includingthe eighth round of the Oman Motocross Championship, the first round of the RC championship, the first round of the Oman Rally Championship and the first round ofthe Oman Drifting Championship.

In Oman and around the world, Mitsubishi is a name synonymous with automotive quality and reliability. General Automotive Company, the sole dealers for Mitsubishi in the Sultanate, take immense pride in the talented team of sales and service staff who maintain the values, quality and performance of the Mitsubishi brand in the Muscat region.

Bringing Oman’s most loved sport a step closer to customers, Wattayah Motors, the official dealers for Volkswagen in the Sultanate are proud to announce the winners of the Oman arm of Volkswagen Junior Masters 2013 football tournament.

The Volkswagen Junior Masters is a Volkswagen Group initiative where local dealers sponsor and support the passion for football for boys between the ages of 10 and 12 years. The objective of the Junior Masters Tournament is to promote soccer development at a grassroots level and endorse the game nationally.

Hemant Bhat, Naji Zeitouni of Volkswagen Oman said “The Volkswagen Junior Masters tournament, now it is fourth year in the Middle East, aims to bring together talented players under the age of 13 who are passionate about football. The Volkswagen Junior Masters is one of the largest youth football tournaments organised worldwide and we are proud to bring to the Sultanate this year. On behalf of Wattayah Motors, we convey our heartfelt congratulations to Grass Roots Oman under-13 team who have outperformed all their competition to secure the title.”

The tournaments took place on a full size pitch with 11 players a side at Muscat Club at Wadi Kabir with the participation of 8 teams:- Arsenal U13 , Palastine, Muscat Untied, Al Jazzeria, Professional, Grass Roots Oman, ABQIS and RGOTC. Each match lasted 20 minutes, 10 minutes halves with 2 minutes for half time break. The general match and tournament rules followed the international regulations stipulated by FIFA.

The Junior Masters is a global initiative by Volkswagen and as the 'people's car', Volkswagen encourages and supports youngsters interested in soccer which is popularly dubbed a ‘people’s sport’ which harnesses team spirit. The championships began in the Middle East in 2010 with 16 teams from Abu Dhabi and Dubai participating. Since this date the competition has grown to include more markets throughout the region.

To know more about Volkswagen Junior Masters 2013 visit your local showroom or log on to vwJuniormasters.me.
 

General Automotive Company, the official distributors of Fuso Trucks in Oman, showcased three of its newest vehicles at the 2013 edition of the BIG Show held at the Oman International Exhibition Centre. The models on display included the 26 seater Mitsubishi Rosa Bus, Canter Long wheel base Narrow Cab and Canter short wheel base Narrow Cab.

A UFI-approved event, The BIG Show, which pioneered the building, construction, housing, and infrastructure shows in the Sultanate, was held from March 17 to 20, 2013 at the Oman International Exhibition Centre. Formerly a three-day event, its tenth edition was a four-day show, in response to the popularity the show has enjoyed since its inception.

General Automotive Company also showcased their newly introduced, narrow cab versions of the Canter light duty truck. The regular Canter is designed to achieve lowest total cost of ownership through its new integrated powertrain, enhanced product durability, higher payload capacity and extended maintenance interval. The new Narrow Cab Canter offers all of this, but in a slimmer more ‘city-friendly’ package that enhances the truck’s manoeuvrability and convenience. It is designed specifically for street driving and city usage and its narrow cab design is perfectly suited to navigate through tight and narrow back lanes, offering easy access to previously hard-to-reach locations.

Commenting on the Fuso commercial vehicles showcased at the BIG Show, Mark Tomlinson, General Manager of General Automotive Company said “General Automotive Company is proud to bring the all-new Fuso Canter narrow cab light-duty truck to Oman and to participate in this important commercial event. The City Canter is the ideal commercial vehicle for inner city use and its narrow profile allows for easy access along tight city streets. This has made it a remarkable entry in other markets, and we’re already seeing a popular response here in Oman.”

In addition, the Canter hasn’t lost any of its customisability in the transition. It is still one of the most flexible light duty trucks available on the market with the ability to accommodate almost any conversions including water tanker, gas cylinder carrier, crane and more; tailor made to a customer’s requirements. It is also equipped with a durable 3.9L diesel engine capable of producing 110ps@3,900rpm and has a gross vehicle weight capacity of 5.7 tonnes.

“With the introduction of the new narrow cab Canter, Fuso has made one of the worlds most advanced, efficient and powerful light-duty trucks much more comfortable to drive within the confines of the city,” said Mark. “We believe our new expanded product portfolio offers our customers more possibilities and will further boost our momentum in the Omani market.”

The team from General Automotive Company also took the opportunity to showcase models especially tailored to meet the demands of the construction industry in Oman. The first of these was the 26-seater Rosa bus. The Rosa bus is recognized for its unique rounded styling and has earned a positive reputation through its enhanced braking safety, fuel economy and great mobility, with the ability to turn in a small radius.

The Mitsubishi Fuso Rosa and Canter are available from General Automotive Company. For more information on these models or others from the Mitsubishi Fuso portfolio please visit your nearest showroom or call 24500500.
 

Over 100 volunteers joined Wattayah Motors, the official dealer for Volkswagen in Oman, last weekend, to lend their support to the Volkswagen ‘Clean the Beach’ campaign. The environmental awareness initiative, which is in association with Clean Up Oman, took place at one of Muscat’s most beautiful beaches, the Athaibah beach. Volunteers from the local community came together to do their part and raise awareness of the need to eliminate litter from Oman’s beaches in an effort to preserve the local environment and wildlife.

Hemant Bhat, General Manager of Volkswagen Oman, said: “Initiatives such as ‘Clean the Beach’ form a crucial part of Volkswagen’s ‘Think Blue’ campaign which encourages people to undertake small initiatives in everyday life to reduce the impact of their everyday lives on the environment. In a country as beautiful and abundant as the Sultanate, it forms a part of the brand’s wider responsibility to contribute towards the preservation of our environment. We hope that the awareness generated by the ‘Clean the Beach’ campaign will help us to achieve the goal of zero litter on our beautiful beaches.”

Through the ‘Clean the Beach’ campaign, Volkswagen in Oman aims to educate and raise public awareness of the need to protect the Sultanate’s many and varied habitats and the wildlife that depends on them. With a coastline of 1700km, Oman offers some of the most stunning beaches in the region. However, with increasing visitors to the area, these coastal regions have become collecting spots for litter and debris which can be harmful and even fatal, to all manners of marine wildlife.

Volunteers included Volkswagen customers, staff from Wattayah Motors, college students from the HTC (Higher College of Technologies), Pratheeksha Oman, as well as numerous individual volunteers.

Naji Zeitouni, Volkswagen Oman said: “Such worthy efforts from the volunteers are commendable and remind us all of our collective sense of responsibility towards the environmental health of our society. In line with the Volkswagen ‘Think Blue’ ethos, we are proud to help rid Muscat’s beaches of recklessly dumped litter.”

‘Think Blue’ is Volkswagen’s way of taking responsibility for their role in the environment and creating remedies for existing problems. The initiative aims to create a fun driving experience that is also environmentally conscious by introducing new technology that greatly increases fuel efficiency and reduces C02 emissions.

To know more about Volkswagen in Oman or to test drive any Volkswagen, visit your local showroom or log on to www.volkswagen-oman.com.
 

Sayarti has just launched a wider range of Energizer Automotive Batteries that are suitable for all types of   Passenger Cars, Commercial Vehicles and Trucks & Buses. The technology behind superior performance lies in the specially developed Power Frame Grid, which is unique technology offered by Johnson Controls, one of the largest battery manufacturers in the world. The Power Frame Grids are made to last longer in the extremely hot climates which is an especially important feature for hot weather conditions experienced in Oman. To reassure the customers on the longevity of the batteries, Sayarti is presenting customers a special introductory offer of 18 month warranty on all Energizer Automotive Batteries purchased and installed professionally at any Sayarti outlets.

Highlighting the Energizer launch of a wider range of batteries, Mohammed Balushi, Sayarti Manager, said, “We’ve all experienced battery failures, especially in the hot summer months. It is a real inconvenience when the car won’t start and you’re left in the sweltering heat. Not all car batteries are created equal, and the region offers some of the toughest conditions for car battery performance anywhere in the world. The biggest challenge for battery manufacturer who market their products in the Middle East is to make the battery withstand high ambient temperatures. That’s why we recommend and sell Energizer brand car batteries, which are specifically designed to cope with our harsh temperatures. In this regard, the Energizer range of car batteries offer proven hot weather performance ideal for the hot temperatures we’ll be experiencing in coming months. The warranty for Energizer car batteries underscores our confidence in the superior quality and reliability of every Energizer battery we install.” 

Sayarti is the official distributor of the recently launched Energizer Automotive Batteries, with a product range covering passenger, commercial and truck batteries in the Oman Market. Energizer automotive batteries provide reliable starting power, thanks to its streamlined range of automotive batteries for every application – even in foreign and vintage cars. The entire range for passenger cars includes Energizer, Energizer Plus and Energizer Premium for LSI (Light Start Ignition) batteries as well as the AGM (Absorbent Glass Mat) and EFB (Enhanced Flooded Batteries) for passenger car vehicles with start-stop technology. 

The entire range for truck and commercial vehicles are Energizer Commercial, Energizer Commercial Premium (ECP) and Energizer Commercial Super Heavy Duty (SHD) all of which feature ‘True Strength’ power storage provided by Power Frame stamped grid technology. The ECP batteries are built with state of art technologies which incorporates Acid Reverse Design, Anti-Spill (labyrinth Lid Design), Central Degassing, Integral Flame Arrestors, Single Point Venting, Safety Caps, etc. to ensure trouble free performance while delivering maximum power. 

These Energizer Power Frame Grids are not cast or laid out, but precision-punched and this unique technology sets new standards and strengthens the material, whereas the material used for conventional grids is already weakened during the manufacturing process. The innovative and robust grid structure also reliably prevents premature battery failure caused by corrosion, ensuring efficient electrical flow for consistently high power over the life of the battery. Power Frame grids are impressively eco-friendly. Compared to grids made using conventional manufacturing methods, they require 20% less energy to produce, and a 20% reduction in greenhouse gas emissions. Energizer automotive batteries also have an unusually long shelf-life of up to 18 months.

 “The Energizer brand has already made its name in the automotive sector around the world by offering one of the best quality power solutions for automobiles and we are proud to be offering them to our customers here in Oman. The maintenance-free Energizer automotive batteries are an innovative, tried-and tested GCC specification battery which always boasts top performance, reliability and the assurance of a world-renowned premium brand,” Mohammed Balushi added.

 The Sayarti is the official distributor of Energizer Automotive Batteries. Batteries are available at all retails shops and also at Sayarti outlets in Wadi Kabeer, Athaiba, Qurm City Centre and Muscat Grand Mall. Sayarti service outlets are operated by highly-trained experts in each of their fields and with a friendly and professional approach. For more information visit your nearest Sayarti centre or call 2450 0577 / 2450 0777.

Wattayah Motors, the official dealers of Audi in the Sultanate is proud to be associated with the third installment of the widely popular Iron Man franchise. Celebrating the continued collaboration where Audi R8 makes a prominent appearance in the soon to be released Iron Man 3 movie, Wattayah Motors is running a competition on the Audi Oman official Facebook page. The winner of the same will receive tickets to the blockbuster. 

Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, and the brand will once again be highlighted throughout the entire film. As well as showcasing Audi technology and sleek design with the Audi R8, Iron Man 3 also features the Audi S7, driven by Paltrow's character Pepper Potts, CEO of Stark Industries and girlfriend of Tony Stark. The film also includes placement of the Audi A8 L, A6, S5 Coupé and Q5 models.