Oman is a nation with a legendary passion for the automobile that drives an unflagging appetite for the world's leading auto brands, reflecting the diverse interests and discerning tastes of the country's motoring public. A vibrant domestic industry has grown in its wake, fuelled by national infatuation with cars and vehicles of all kinds.
Of the many players that currently make up the domestic automotive sector, one name has consistently stood out for its abiding commitment to offering quality products and after-sales services to the local market. Zubair Automotive Group, with its stable of premium auto brands and, backed by its market-leading sales and support infrastructure, has remained a major force in the nation's increasingly vibrant automotive sector.
Zubair Automotive Group, the flagship enterprise of the Zubair Corporation - one of Oman's biggest and most diversified business houses - commenced operations in 1973 at the outset of the Sultanate's modern renaissance. Its humble beginnings as a small importer of cars paved the way for its eventual growth into one of the country's most prestigious multi-franchise automotive distributors.
Today, the Zubair Automotive Group represents some of the most recognisable global automotive brands in Oman. The list includes: Mitsubishi Motors, Bentley, Audi, Volkswagen, Skoda, Chrysler, Jeep, Dodge, Ram, Alfa Romeo, and Fiat. These brands - ranging from saloon cars and 4-wheel-drive pickups to luxury SUVs and high performance sports marques - reflect the varied tastes of Omani customers. Adding to the extensive Zubair Automotive Group product portfolio is a wide choice of commercial vehicles, such as buses, trucks, and transport carriers, together with other construction-related vehicles and equipment from such globally renowned brands as Fuso, Volvo Trucks, Renault Trucks, Bobcat, Hi-Force, Kennedy, Ingersoll Rand, Ferrari crane (HYVA), Putzmeister, Liebherr, Jungheinrich and KOBELCO.
Marketing these brands are a number of Zubair subsidiaries, including General Automotive Company, Wattayah Motors, Dhofar Automotive, International Heavy Equipment (IHE), Interparts, and Sayarti - each boasting its own distinct business philosophy and customer focus.
Over the years, the Group's marketing and after-sales operations have evolved into a formidable nationwide enterprise that caters to all of the major markets around the Sultanate. A network of 22 showrooms, 28 service centres and 35 parts outlets provides leading edge services to customers and the robust assurance that comes with the ownership of some of the world's best known automotive brands.
As an integrated provider of automotive solutions, the Group also oversees the operations of the Zubair Mega Body Shop, a one-stop facility offering fabrication and car-body and paint services; catering to all brands and models. Another Group company is Zubair Leasing and Rental, which delivers best-in-class services together with innovative solutions for vehicle leasing and daily rental.
Complementing the Group's diverse automotive subsidiaries is Sayarti LLC; which comprises of Car Care. The Car Care division is an exciting and novel idea that offers - for the first time - a holistic approach to maintaining vehicles, while enhancing their operational performance and aesthetic appeal. Pre-owned Car Division, on the other hand, has already distinguished itself as an innovative player in the rapidly growing market for pre-owned and trade-in vehicles.
Aside from its customer, the Zubair Automotive Group has also always remained committed towards supporting the ongoing efforts of the Omani government in creating new job opportunities for Omani youth. It is even one of the founding partners in The National College of Automotive Technology (NCAT), a private training institute whose aim is to supply the automotive sector in Oman with a workforce of locally skilled technicians. NCAT is the primary technical and vocational educational institute to prepare young Omanis for careers in the automotive industry. The institute plays a pivotal role in providing the future of Oman's automotive human resource requirements, and by adopting certified international higher education standards, is preparing Oman's future technicians, parts representatives and sales executives, ensuring they are both well-equipped and ready to enter the sector and become the future stars of the industry.
As a whole, Zubair Automotive is committed to raising the bar in delivering an exceptional ownership experience for customers and promoting the growth and development of local talent in the automotive sector. It does so through investments in specialised training programmes and workshops, state-of-the-art service and repair facilities, enhanced auto parts availability, and a robust customer-centric focus across the Group's ever expanding automotive business chain.