Chrysler has a rich tradition going back to the late 1920’s. Without losing sight of its heritage, Chrysler has been at the forefront of automotive innovation with products that trigger strong emotional appeal. Today, Chrysler continues to defy conventional wisdom. Chrysler can be best characterised by unique vehicles that stand out, designed with inspiration to fit people’s individuality and the need to express themselves. Chrysler’s unique design is supported by inspired engineering which delivers products that meet one’s highest driving expectations that earn the respect from owners’ peers and provide exceptional value.