Thursday, 22 August 2019

Dhofar Automotive Supports 4x4 Vehicles Challenge in Salalah

  • The track consists of multiple stages involving rocks, sand, mud and water
  • Challenge participants include owners of 4x4 vehicles from the Sultanate and GCC
  • It is held as part of Salalah Tourism Festival and will continue until August 25
  • Jeep dominated the races, taking first place in each of the three races organised so far

Dhofar Automotive (DA), the official distributor of Jeep in the Sultanate, has supported the 4x4 vehicles challenge, which has recently kicked off as a part of the Salalah Tourism Festival activities, and will run until August 25. Several Jeep clubs from across the country together with 4x4 vehicles owners from Oman and GCC took part in this exciting event. The track is set up to be challenging and is open five days a week for testing, with around 30 participants expected per day. Three races have been run so far over the past three weeks, with Jeep models placing first in each races. The latest of these three races took place on August 15 under the patronage of HE Sayyid Mohammed bin Sultan Al Busaidi, Minister of State and Governor of Dhofar.

Using their 4x4 vehicles, participants will have to cross the track that the ‘Dhofar Discovery’ team has set up, consisting of eight stages each with several obstacles including rocks, sand, mud and water. These have been specifically designed to test a 4x4 vehicle’s Traction, Maneuverability, Water fording, Articulation and Ground Clearance to the absolute limit and are in line with the grueling tests that modern Jeep models have to undergo to earn their Trail Rated badge.

Commenting on Dhofar Automotive’s sponsorship and participation of Jeep vehicles at the event, Biju Luckose, Marketing Manager at Dhofar Automotive said, “The aim behind associating ourselves with such an event is to grow our relationship with the large community of 4x4 owners we have in Oman. It also helps promote off-road driving in its purest sense - an exciting yet challenging driving experience that requires equal parts experience, skill and the right vehicle for the job. We also aim to bring to light the true potential of the Jeep brand, whose vehicles are renowned for their capability to take any off-road driving challenges head on. Through this sponsorship, we hope to encourage the public to enjoy the fun, adventurous and exciting atmosphere that one associates with any motorsport. The 4x4 vehicles challenge will run until August 25, and will be conducted under the supervision of the Dhofar Discovery Team, a group whose expertise lie in organizing motorsport events and building off-road tracks that adhere to the highest safety standards.”

While giving away prizes for the first races, which took place on July 30, the Head of the Jeep brand in the Middle East, Jeff Ellsworth said, “It was an exciting day watching everyone take their 4x4 vehicles off-road on this beautifully setup track. Jeep was present on location with its iconic 4x4 range to prove once again that “Go Anywhere. Do Anything.” is a way of life, not just a slogan. This was a fact that was clearly proven right here at the 4x4 Challenge in Salalah, where Jeep dominated the podiums with first place finishes in each of the three races organized so far.”

Speaking on behalf of the ‘Dhofar Discovery’ team, Azzan Amer Qatan, who was part of the team that designed the track, further reiterated the important role Dhofar Automotive’s support played in the success of this event adding, “We at Dhofar Discovery are extremely pleased with the huge turnout we received for this challenge both, from 4x4 owners in the Sultanate as well as those from our neighboring countries. Each of them were keen to take on this challenging track, which has been designed to match the most extreme off-road conditions that one can expect to find out in the wild. We would like to thank Dhofar Automotive for sponsoring the 4x4 vehicles challenge and look forward to organising this event again next year, as a part of the Salalah Tourism Festival.”

In the Sultanate, Jeep, Dodge, Chrysler and RAM models are available at Dhofar Automotive showrooms with different equipment classes. For more information on Dhofar Automotive visit or call +968 2458 4530.